Online Brand Manager
1 day ago
As Online Brand Specialist, you'll define the brand's positioning, voice, and long-term vision while driving product development, marketing, and customer loyalty initiatives.
Your focus will be on driving brand performance and customer experience through direct-to-consumer (D2 C) website management and e-commerce initiatives.
Key Responsibilities: Brand Strategy & Identity: Define brand positioning, voice, and long-term vision.
Develop brand guidelines and ensure consistency across all touchpoints.
D2 C Website Management: Manage daily website operations (content, merchandising, product listings).
Monitor website KPIs (traffic, bounce rate, conversions, AOV).
Oversee customer journey (landing to checkout to post-purchase follow-ups).
Implement customer feedback for improvements.
Product Development & E-commerce Setup: Curate and develop high-quality, authentic Vedic products with vendors/suppliers.
Oversee website development, product listings, payments, logistics, and customer experience. Inventory Management: Manage inventory levels, track stock, and optimize inventory processes.
Ensure efficient order fulfillment and minimize stockouts or overstocking.
Performance Marketing: Collaborate with internal or external teams to run paid campaigns across Meta, Google, and other platforms.
Manage ad budgets, creatives, targeting, and campaign optimization.
Influencer & Community Marketing: Build partnerships with astrologers, occult experts, and influencers aligned with the brand.
Collaborate on content, promotions, and events.
Content & Communication: Supervise all brand content – including product stories, packaging, emails, social media, and videos.
Develop brand tone and voice.
Customer Loyalty: Build trust, drive reviews, user-generated content, and design loyalty or referral programs.
Analyze customer behavior to identify areas for improvement.
Cross-Collaboration: Coordinate with the Academy of Vedic Vidya team for synergy and cross-promotion.
Collaborate with fulfillment teams for order communication.
Requirements: Proven experience in online brand management, e-commerce, and digital marketing.
Strong understanding of Vedic traditions and occult sciences (desirable).
Excellent communication, project management, and analytical skills.
Experience with website management, inventory management, and performance marketing tools.
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