Senior Brand Manager

3 weeks ago

Kolkata, West Bengal, India Nestasia Full time
Nestasia is looking for a Senior Brand Manager who will have the end-to-end responsibility of analyzing our brand positioning, own the brand campaigns, plan & execute 360- marketing campaigns for Nestasia and gather consumer insights in order to shape and communicate our vision and mission and translate brand elements into strategies.

Responsibilities

- PLAN digital media for campaigns (brand and media calendar, budgeting, projections, growth)
- CREATE effective strategies and actionables, PR stories that can make Nestasia stand-out as a destination for home
- DRIVE brand initiatives with external organizations and execute campaigns
- EVALUATE / monitor campaign performance
- COMMUNICATE effectively the brand persona and own all brand communication and brand positioning
- COMMUNITY Building and consumer love, draw consumer insights
- SOCIAL Media presence and growth including Influencer marketing
- PARTNER with agencies/brands and carry out product integration and strategic partnerships
- TRACK market trends and competitor portfolio, trend analysis across consumer behavior, target market, industry scenario
- RESEARCH new opportunities, white spaces for new product development

Qualifications

- Excellent communication and analytical skills
- Should have attention to details
- Experience in brand management from media house/tv company will be a plus point.
- Should have good work ethics and calm attitude
- 3-5 years marketing experience where brand campaigns have been managed.
- Worked on 360- marketing campaigns
- Ability to work with multiple stakeholders/ external agencies including creative
- Digital media understanding, planning and evaluation
- Strong creative sensibilities
- High ownership and passion
- Experience working on multiple projects and managing tight timelines

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