Brand Visionary

2 weeks ago

Kolkata, West Bengal, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Senior Brand Manager Job Description

Nestasia is looking for a Senior Brand Manager who will have the end-to-end responsibility of analyzing our brand positioning, own the brand campaigns, plan & execute 360- marketing campaigns for Nestasia and gather consumer insights in order to shape and communicate our vision and mission and translate brand elements into strategies.


Key Responsibilities:
  • Plan digital media for campaigns (brand and media calendar)
  • Drive brand initiatives with external organizations and execute campaigns
  • Evaluate/monitor campaign performance
  • Communicate effectively the brand persona and own all brand communication and brand positioning
  • Community Building and consumer love, draw consumer insights
  • Social Media presence and growth including Influencer marketing
  • Partner with agencies/brands and carry out product integration and strategic partnerships

Required Skills and Qualifications:

  • ~ 3-5 years marketing experience where brand campaigns have been managed.
  • ~ Worked on 360- marketing campaigns.
  • ~ Ability to work with multiple stakeholders/ external agencies including creative.
  • ~ Digital media understanding, planning and evaluation.
  • ~ Strong creative sensibilities.

Benefits:

  • Experience in brand management from media house/tv company will be a plus point.

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