Visionary Brand Storyteller

6 days ago

Kolkata, West Bengal, India beBeeStrategist Full time ₹ 75,00,000 - ₹ 1,25,00,000

Job Title: Creative Strategist

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Key Responsibilities:

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  • Develop and lead customer-centric creative strategies that enhance brand storytelling, product launches, and seasonal campaigns.\
  • Collaborate with marketing teams to create engaging digital experiences across websites, social media, email, and paid advertising.\
  • Translate customer insights, trends, and data into creative concepts that improve conversion rates and retention.\
  • Design and develop messaging frameworks and content strategies that highlight product benefits, promotions, and lifestyle narratives.\
  • Ensure consistent brand voice and aesthetics across campaigns while optimizing for different customer segments.\
  • Support personalization efforts and dynamic content strategies to meet diverse shopper needs.\
  • Partner with cross-functional teams to align creative outputs with business objectives.\
  • Work with external agencies and internal teams to oversee campaign execution, ensuring deadlines, quality standards, and strategic guidance are met.\
  • Leverage customer behavior data, A/B testing results, and performance metrics to refine creative strategies and maximize ROI.\
  • Identify opportunities for improvement and iterate on campaigns to achieve KPIs such as engagement, click-through rates, and sales.\
  • Stay updated on e-commerce trends, digital marketing innovations, customer experience enhancements, and competitor strategies.\
  • Apply insights from research and analytics to anticipate market shifts and recommend creative adjustments.\
  • Develop integrated campaigns that boost customer engagement and drive conversions.\
  • Develop a strong understanding of customer behavior, UX principles, and digital marketing channels.\
  • Translate data into creative narratives and actionable strategies.\
  • Improve collaboration, communication, and presentation skills.\
  • Manage multiple projects in a fast-paced environment.\
  • Work effectively with cross-functional teams.\\

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