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Senior Brand Manager

2 weeks ago

Kolkata, West Bengal, India Nestasia Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Nestasia is looking for a Senior Brand Manager who will have the end-to-end responsibility of analyzing our brand positioning, own the brand campaigns, plan & execute 360- marketing campaigns for Nestasia and gather consumer insights in order to shape and communicate our vision and mission and translate brand elements into strategies.

Responsibilities

  • PLAN digital media for campaigns (brand and media calendar, budgeting, projections, growth)
  • CREATE effective strategies and actionables, PR stories that can make Nestasia stand-out as a destination for home
  • DRIVE brand initiatives with external organizations and execute campaigns
  • EVALUATE / monitor campaign performance
  • COMMUNICATE effectively the brand persona and own all brand communication and brand positioning
  • COMMUNITY Building and consumer love, draw consumer insights
  • SOCIAL Media presence and growth including Influencer marketing
  • PARTNER with agencies/brands and carry out product integration and strategic partnerships
  • TRACK market trends and competitor portfolio, trend analysis across consumer behavior, target market, industry scenario
  • RESEARCH new opportunities, white spaces for new product development

Qualifications

  • Excellent communication and analytical skills
  • Should have attention to details
  • Experience in brand management from media house/tv company will be a plus point.
  • Should have good work ethics and calm attitude
  • 3-5 years marketing experience where brand campaigns have been managed.
  • Worked on 360- marketing campaigns
  • Ability to work with multiple stakeholders/ external agencies including creative
  • Digital media understanding, planning and evaluation
  • Strong creative sensibilities
  • High ownership and passion
  • Experience working on multiple projects and managing tight timelines