
Senior Brand Manager
22 hours ago
Senior Brand Manager / Account Director – Hygiene Brand
Location: [Kolkata]
Experience: 10–25 years
Reporting to: Head of Marketing / Business Director
Role Overview
As the Senior Brand Manager / Account Director, you will lead the strategic development, execution, and management of brand initiatives for a leading hygiene brand. You'll be responsible for driving brand equity, consumer engagement, and market share growth through innovative campaigns and cross-functional leadership.
Key Responsibilities
- Brand Strategy & Positioning
- Develop and execute long-term brand strategies aligned with business goals.
- Define brand architecture, tone, and messaging across all touch-points.
- Marketing & Communication
- Lead integrated marketing campaigns across digital, ATL, BTL, and PR.
- Oversee media planning, creative development, and agency coordination.
- Consumer Insights & Innovation
- Analyze consumer behavior, market trends, and competitive landscape.
- Drive product innovation and NPD (New Product Development) initiatives.
- Performance & Budget Management
- Manage brand P&L, marketing budgets, and ROI tracking.
- Set KPIs and monitor campaign effectiveness using analytics tools.
- Stakeholder Collaboration
- Work closely with sales, R&D, supply chain, and regulatory teams.
- Liaise with external partners including creative, media, and research agencies.
- Handling marketing budget.
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