Senior Brand Manager

12 hours ago


Kolkata, West Bengal, India Universal Corporation Limited Full time

Senior Brand Manager / Account Director – Hygiene Brand

Location: [Kolkata]

Experience: 10–25 years

Reporting to: Head of Marketing / Business Director

Role Overview

As the Senior Brand Manager / Account Director, you will lead the strategic development, execution, and management of brand initiatives for a leading hygiene brand. You'll be responsible for driving brand equity, consumer engagement, and market share growth through innovative campaigns and cross-functional leadership.

Key Responsibilities

  • Brand Strategy & Positioning
  • Develop and execute long-term brand strategies aligned with business goals.
  • Define brand architecture, tone, and messaging across all touch-points.
  • Marketing & Communication
  • Lead integrated marketing campaigns across digital, ATL, BTL, and PR.
  • Oversee media planning, creative development, and agency coordination.
  • Consumer Insights & Innovation
  • Analyze consumer behavior, market trends, and competitive landscape.
  • Drive product innovation and NPD (New Product Development) initiatives.
  • Performance & Budget Management
  • Manage brand P&L, marketing budgets, and ROI tracking.
  • Set KPIs and monitor campaign effectiveness using analytics tools.
  • Stakeholder Collaboration
  • Work closely with sales, R&D, supply chain, and regulatory teams.
  • Liaise with external partners including creative, media, and research agencies.
  • Handling marketing budget.


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