Senior Manager Brand Tie-Ups

4 days ago

Kolkata, West Bengal, India Fridaay - Entertainment On Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role Overview

We're looking for a
Senior Manager – Brand Tie-ups
who can bridge creativity and commerce. Someone who doesn't just close deals, but builds stories between brands and entertainment. You'll work closely with internal teams, production heads, and external partners to craft meaningful collaborations — from on-screen integrations and co-branded campaigns to long-term strategic partnerships that drive growth for both Fridaay and our partners.

Key Responsibilities

  • Identify, pitch, and onboard brands for
    collaborations, sponsorships, and integrations
    across Fridaay Originals and licensed content.
  • Design
    strategic partnerships
    that align brand goals with Fridaay's storytelling and audience insights.
  • Develop and present
    custom brand solutions decks
    , pricing models, and campaign ideas.
  • Liaise with the
    production, creative, and marketing
    teams to ensure seamless integration of brand tie-ups into content.
  • Negotiate contracts and ensure timely deliverables, invoicing, and reporting.
  • Build and maintain long-term relationships with media agencies, corporate clients, and marketing heads.
  • Track market trends and competitors' brand partnerships to refine Fridaay's collaboration strategy.
  • Represent Fridaay OTT at industry events, film festivals, and brand forums to foster new opportunities.

Who You Are

  • Someone who thrives in entertainment, media, or advertising ecosystems.
  • Confident in pitching, presenting, and negotiating at the CXO level.
  • Responsible for Brand Tie ups
  • Getting sponsorship for upcoming projects

Qualifications & Experience

  • 6–10 years
    of experience in brand solutions, media sales, or partnerships (preferably in OTT, TV, digital media, or production).
  • Strong existing network with
    brands, agencies, and marketing heads.
  • Excellent communication, presentation, and analytical skills.
  • Ability to multitask and lead cross-functional projects under tight deadlines.

How to Apply

Send your CV and a short note about your favourite brand collaboration to
/

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Subject:
Application – Assistant Manager (Brand Tie-Ups | Fridaay OTT)

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