Assistant Manager – Brand Tie-Ups

11 hours ago

Kolkata, West Bengal, India Fridaay - Entertainment On Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Location: Kolkata

Company: Fridaay OTT (A Camellia Productions Venture)

About Fridaay

Fridaay OTT
is Bengal's very own entertainment platform — where storytelling meets innovation. Backed by
Camellia Productions Pvt. Ltd.
, one of Eastern India's leading production houses, Fridaay is redefining how brands and audiences connect through powerful, culturally rooted content.

From web originals and films to digital commercials and branded content, we bring together creators, brands, and audiences who believe that entertainment should move hearts
and
markets.

We are now seeking a passionate and proactive
Assistant Manager – Brand Tie-Ups
to join our growing business team and help us scale our brand partnerships across in-films, OTT content, TVCs, and corporate productions.

Role Overview

This role is ideal for someone who's enthusiastic about
brand collaborations, sales strategy, and creative storytelling
. You'll work alongside senior leadership to identify opportunities, pitch ideas, and execute brand integrations that enhance both business growth and audience experience.

Key Responsibilities

  • Assist in
    identifying and securing strategic brand partnerships
    for OTT projects, in-films, and digital campaigns.
  • Support the
    Senior Manager and leadership team
    in creating and delivering high-impact pitches and presentations.
  • Coordinate with internal
    creative, production, and marketing teams
    to execute brand-integrated content seamlessly.
  • Manage the
    end-to-end execution
    of smaller brand tie-up projects — from client briefing to final delivery.
  • Build and maintain
    relationships with clients, agencies, and corporate partners
    for ongoing collaborations.
  • Track and report on
    sales performance, pitch conversions, and campaign outcomes
    .
  • Research industry trends and competitor activities to
    identify new business opportunities.

Who You Are

  • A passionate storyteller who enjoys connecting
    brands with creative content.
  • Someone who thrives in
    entertainment, advertising, or media ecosystems.
  • Detail-oriented, organised, and excellent at
    client communication and follow-ups.
  • Confident in
    presentations, documentation, and cross-functional coordination.
  • Driven to learn, grow, and contribute to a fast-paced, creative environment.

Key Performance Indicators (KPIs)

  • Number of
    new brands pitched and onboarded
    per quarter.
  • Timely and successful
    execution of brand tie-up deliverables.
  • Support efficiency
    in proposal creation, follow-ups, and reporting.
  • Client and internal team
    satisfaction scores
    on campaign delivery.
  • Contribution to
    overall brand partnership revenue
    and pipeline growth.

Qualifications & Experience

  • 2–5 years
    of experience in
    brand partnerships, marketing, ad sales, or business development
    , preferably within OTT, production, or media.
  • Strong communication, presentation, and organisational skills.
  • Familiarity with
    brand integration, sponsorship, or campaign execution.
  • A degree in
    Marketing, Media, or Business Management
    is preferred.

Why Join Fridaay

At
Fridaay OTT
, you'll be part of a creative powerhouse that's rewriting the rules of entertainment. You'll work with visionary storytellers, leading brands, and dynamic teams shaping the next wave of Indian digital media.

If you're ready to grow your career at the intersection of
storytelling and strategy
, this is your chance.

How to Apply

Send your CV and a short note about your favourite brand collaboration to
/

/

Subject:
Application – Assistant Manager (Brand Tie-Ups | Fridaay OTT)

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