Performance Marketing Manager

Location: Pune

Type: Full-Time Intern

About Mayskin:

Mayskin is a new-age Indian skincare brand that fuses advanced science with botanical extracts to create products that deliver real results and sensorial joy. We're building bold, high-performing skincare that isn't boring or clinical, but exciting, fun, and modern.

We're scaling fast across D2C and marketplaces, and we're looking for a Performance Marketing Manager who can take complete ownership of growth - from Meta to Amazon, Google, and Nykaa.

The Role

This is a hands-on role where you'll handle performance marketing end-to-end . From planning to execution, analysis to optimization - you'll be responsible for building, running, and scaling paid campaigns across all platforms, ensuring Mayskin achieves strong ROI and sustainable growth.

Key Responsibilities

Meta (Facebook & Instagram)

• Plan, execute, and optimize full-funnel campaigns (prospecting, retargeting, retention).
• Test creatives, audiences, formats, and offers systematically.
• Collaborate with the creative/content team to build performance-driven ad assets.

Google (Search, Display, YouTube)

• Manage Google Ads campaigns (Search + Performance Max).
• Drive discovery and branded search campaigns.
• Optimize for conversions, CAC, and profitability.

Amazon Advertising

• Run Sponsored Products, Sponsored Brands, and Display campaigns.
• Keyword research, harvesting, and optimization (ACOS, TACOS).
• Optimize PDPs, A+ content, and coordinate with marketplace team for visibility.

Nykaa Marketing

• Manage Nykaa Ads, visibility campaigns, and placements.
• Track spend vs sales, optimize campaigns for ROI.
• Explore cross-platform strategies with Nykaa promotions.

Analytics & Reporting

• Own daily, weekly, and monthly dashboards (CAC, ROAS, ACOS, LTV).
• Align performance marketing metrics with revenue and profitability goals.
• Continuously identify growth levers and share actionable insights.

Growth Strategy

• Build and execute a structured testing roadmap.
• Explore new ad platforms and emerging growth channels.
• Support founder with competitor benchmarks and performance projections.

Must-Have Qualifications

• 3–5 years of experience in performance marketing with D2C / consumer brands .
• Proven track record of handling Meta, Google, Amazon, and Nykaa campaigns end-to-end .
• Strong analytical skills with experience in Excel/Sheets, GA4, Shopify Analytics, Amazon Brand Analytics, Nykaa Partner Portal .
• Deep understanding of CAC, ROAS, LTV, ACOS, attribution .
• Ability to own budgets, scale campaigns, and deliver profitable growth.
• Strong coordination skills to work with creative/content teams for ad assets.
• Startup-ready mindset: ownership, agility, and comfort with wearing multiple hats.

Preferred Qualifications

• Experience in skincare/beauty/FMCG brands.
• Hands-on experience with Klaviyo, Interakt, or CRM flows (for retargeting/retention).
• Exposure to influencer-led performance and affiliate marketing.
• Comfort with data visualization tools (Looker Studio, Power BI).
• Prior experience managing big ad budgets and scaling campaigns profitably.

What We Offer

• Full ownership of performance marketing across Meta, Google, Amazon, and Nykaa - end-to-end responsibility.
• A chance to directly shape the growth engine of a bold, fast-scaling skincare brand.
• Freedom to test, experiment, and innovate with campaigns and strategies.
• A collaborative, agile startup culture where your ideas and impact are visible.
• Clear growth path into a senior leadership role as Mayskin expands into new categories and markets.