
Marketing Automation Specialist
2 days ago
Role: Marketing Automation Specialist – Tru Performance
Location
: Pune (On-site)
Type
: Full-Time
Experience
: 3 – 6 Years
Timings
: 3:00 pm – 12:00 am
About Us
Tru Performance is a technology-driven company partnering with Fortune 500 enterprises, SMEs, and IT service providers to scale and optimize their businesses. Headquartered in Pune with offices across four continents, we provide an environment of continuous learning, challenging projects, and client-facing opportunities.
Role Overview
We are seeking a
Marketing Automation Specialist
with strong expertise in
Marketo and Salesforce CRM
. The ideal candidate will manage and optimize automation workflows, maintain database hygiene, and deliver data-driven insights to enhance marketing effectiveness. Proficiency in
Excel
and strong
communication skills
are key to success in this role.
Key Responsibilities
- Build and manage automated campaigns in
Marketo
integrated with
Salesforce
. - Ensure
database accuracy and hygiene
through data cleaning and validation. - Use
Excel
(pivot tables, VLOOKUP, reporting) for data management and analysis. - Develop lead nurturing workflows, drip campaigns, and segmentation strategies.
- Generate campaign reports and provide actionable insights.
- Collaborate with sales and marketing teams to align automation with business goals.
- Run A/B tests and ensure compliance with data protection regulations.
Qualifications
- Bachelor's degree in marketing, Business, or related field.
- Proven experience in
Marketo
and
Salesforce CRM
. - Strong skills in
Excel
for data management. - Excellent verbal and written
communication skills
. - Marketo certification is a plus.
- Basic knowledge of HTML/CSS for email customization preferred.
-
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