Reporting and Marketing Automation Specialist

3 days ago

Pune, Maharashtra, India SNIPEBRIDGE Full time ₹ 9,00,000 - ₹ 12,00,000 per year

ABOUT SNIPEBRIDGE

Snipebridge is an innovative talent solutions company that connects exceptional talent with forward-thinking and fast growing organizations. We're revolutionizing the recruitment industry through our first of its kind Embedded Talent Acquisition solutions.

We're seeking a BI & Reporting and Marketing Automation Specialist to optimize our marketing and business operations—someone who can support business growth through advanced analytics and automation strategies. 

Key Responsibilities: 

  • Design, implement, and maintain marketing automation workflows using API integration with tools such as Zapier and
  • Work with data from platforms such as Gmail, CRM, Email Marketing tools, LinkedIn Automation tool
  • Create comprehensive reporting dashboards and KPI tracking systems to measure marketing performance and internal Recruiting operations performance  
  • Analyze marketing and recruiting data to provide actionable insights and recommendations 
  • Develop and optimize lead scoring models and nurture campaigns 
  • Manage database quality and ensure data accuracy across marketing platforms 
  • Collaborate with cross-functional teams to streamline marketing processes and Recruiting business operations 
  • Monitor campaign performance and conduct A/B testing to optimize results 
  • Document processes and maintain standard operating procedures 

Required Qualifications: 

  • Bachelor's degree in Business Analytics, or a related field 
  • 1-3 years of experience with marketing automation platforms 
  • Strong analytical skills with proficiency in data visualization tools 
  • Advanced Excel skills and experience with SQL (nice to have)
  • Knowledge of email marketing best practices and CAN-SPAM regulations 
  • Experience with CRM systems and marketing analytics tools 
  • Must have worked with API integration platforms such as Zapier, , OR IFTTT
  • Experience with business intelligence tools (Tableau, Power BI, Looker Studio)
  • Knowledge of HTML, CSS, and JavaScript would be a plus
  • Excellent communication and project management skills

What We Offer: 


• Competitive salary and benefits package 


• Professional development opportunities 


• Collaborative work environment 


• Unlimited Paid time off 

You'll Be a Great Fit If You: 


• Are detail-oriented with strong problem-solving abilities

 
• Have excellent communication and project management skills 


• Thrive in a fast-paced, dynamic environment 


• Are passionate about data-driven marketing 


• Demonstrate a continuous learning mindset 


• Can balance multiple projects while meeting deadlines

Impact You'll Make: 


• Drive marketing & Business process efficiency through automation 


• Improve decision-making with data-driven insights 


• Enhance lead generation and nurturing processes 


• Optimize marketing ROI 

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