
Performance Marketer
2 weeks ago
About the Role
We are looking for a
dynamic Performance Marketer
with a strong grasp of e-commerce and digital marketing channels. The ideal candidate will own and drive end-to-end performance campaigns across
marketplaces (Amazon, Flipkart, Zepto, Blinkit, Instamart, etc.)
and
off-platform channels (Google, Meta, Email, WhatsApp, SMS)
. This role requires a performance-driven mindset with the ability to scale campaigns, optimize spends, and deliver measurable business growth.
Key Responsibilities
- Plan, execute, and optimize
performance marketing campaigns
across marketplaces like Amazon, Flipkart, Zepto, Blinkit, and Instamart. - Manage
off-platform campaigns
on Google Ads, Meta Ads (Facebook & Instagram) for acquisition, traffic generation, and retargeting. - Design and run
Email, WhatsApp, and SMS marketing campaigns
aimed at customer retention, upselling, and engagement. - Track and analyze campaign performance through KPIs such as
ROI, ROAS, CAC, LTV, repeat purchase rate
, and conversion rates. - Manage and implement
discounts, deals, coupons, and seasonal promotions
across marketplaces. - Collaborate closely with ad platform POCs (Google, Meta, Amazon, Flipkart, Q-commerce partners) to identify optimization opportunities.
- Strategize and launch campaigns for
new product rollouts
to maximize visibility and customer acquisition. - Build and maintain
performance reports, dashboards, and actionable insights
to guide marketing decisions. - Continuously optimize campaigns using
A/B testing, cohort analysis, and customer segmentation
strategies.
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