
Performance Marketer
10 hours ago
Job Description
Performance Marketing
- Own and execute paid marketing strategy across Google, Meta (Facebook/Instagram), LinkedIn, YouTube, and affiliate platforms.
- Lead end-to-end campaign creation—from audience segmentation and ad copy to creatives and landing page integration.
- Continuously optimize campaigns for improved CTR, CPA, and ROAS.
- Collaborate with product, sales, and content teams to align campaigns with business goals.
- Stay ahead of trends in ad platforms, targeting, and growth strategies.
- Conversion Funnel Focus: Drive full-funnel campaigns, cover awareness, lead generation, conversion, and retention; apply testing methodologies like A/B or multivariate testing to improve landing page effectiveness.
- Budget Management: Take ownership of monthly/quarterly ad spends with authority to allocate budgets across platforms for maximum ROI.
- Compliance & Data Privacy: Ensure all campaigns adhere to regulations such as GDPR and India's DPDP Act, maintaining strict data privacy standards.
Social Media Management
- Develop and implement a comprehensive social media strategy to strengthen brand presence.
- Manage day-to-day publishing, engagement, and community building across LinkedIn, Instagram, Twitter/X, Facebook, and YouTube.
- Create and oversee content calendars ensuring brand consistency and storytelling impact.
- Collaborate with designers, writers, and videographers to create platform-specific content (posts, reels, shorts, stories).
- Track social performance (engagement, reach, growth) and optimize strategy accordingly.
- Build influencer and industry collaborations to extend reach.
Customer Relationship Management (CRM)
- Setup and manage CRM automation to enable segmentation and personalized outreach.
- Configure workflows across WhatsApp, SMS, and Email for lead nurturing and re-engagement.
- Monitor engagement metrics, conversion rates, and attributed revenue to optimize customer journeys.
Skills And Knowledge
- Performance Marketing | Google Ads | Meta Ads | LinkedIn Campaign Manager | YouTube Ads
- Social Media Strategy & Execution | Content Calendar Planning | Community Management
- Strong understanding of CRM platforms (HubSpot, Salesforce, Zoho, etc.)
- Analytics & Reporting (Google Analytics, Mixpanel, social media analytics tools)
- Hands-on experience with WhatsApp Business API, SMS gateways, and Email marketing tools
- Creative storytelling with an eye for trends, memes, and digital engagement
- Detail-oriented with strong analytical and problem-solving skills
- Effective communication skills – Verbal & Written
- Proactive, organized, and results-driven approach
Experience
- Strong exposure in Housing Loans, Liability Products, Mutual Fund or Insurance sales.
- Proven track record of handling teams of 50+ members. Preference for candidates who have experience in building / setting up teams.
- Retail finance industry background (Housing loan, Insurance, Liability products)
- B2C sales and customer relationship management exposure
Experience Background
- Performance Marketing, Digital Campaign Management, CRM Automation
Education Qualification
- Bachelor's degree in marketing, Business, Communications, or a related field (MBA preferred)
Salary
As per market standards
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