Performance Marketing Manager

3 weeks ago

Pune, Maharashtra, India MAYSKIN Full time

Location: Pune

Type: Full-Time Intern

About Mayskin:

Mayskin is a new-age Indian skincare brand that fuses advanced science with botanical extracts to create products that deliver real results and sensorial joy. We're building bold, high-performing skincare that isn't boring or clinical, but exciting, fun, and modern.

We're scaling fast across D2C and marketplaces, and we're looking for a Performance Marketing Manager who can take complete ownership of growth - from Meta to Amazon, Google, and Nykaa.

The Role

This is a hands-on role where you'll handle performance marketing end-to-end. From planning to execution, analysis to optimization - you'll be responsible for building, running, and scaling paid campaigns across all platforms, ensuring Mayskin achieves strong ROI and sustainable growth.

Key Responsibilities

Meta (Facebook & Instagram)

  • Plan, execute, and optimize full-funnel campaigns (prospecting, retargeting, retention).
  • Test creatives, audiences, formats, and offers systematically.
  • Collaborate with the creative/content team to build performance-driven ad assets.

Google (Search, Display, YouTube)

  • Manage Google Ads campaigns (Search + Performance Max).
  • Drive discovery and branded search campaigns.
  • Optimize for conversions, CAC, and profitability.

Amazon Advertising

  • Run Sponsored Products, Sponsored Brands, and Display campaigns.
  • Keyword research, harvesting, and optimization (ACOS, TACOS).
  • Optimize PDPs, A+ content, and coordinate with marketplace team for visibility.

Nykaa Marketing

  • Manage Nykaa Ads, visibility campaigns, and placements.
  • Track spend vs sales, optimize campaigns for ROI.
  • Explore cross-platform strategies with Nykaa promotions.

Analytics & Reporting

  • Own daily, weekly, and monthly dashboards (CAC, ROAS, ACOS, LTV).
  • Align performance marketing metrics with revenue and profitability goals.
  • Continuously identify growth levers and share actionable insights.

Growth Strategy

  • Build and execute a structured testing roadmap.
  • Explore new ad platforms and emerging growth channels.
  • Support founder with competitor benchmarks and performance projections.

Must-Have Qualifications

  • 3–5 years of experience in performance marketing with D2C / consumer brands.
  • Proven track record of handling Meta, Google, Amazon, and Nykaa campaigns end-to-end.
  • Strong analytical skills with experience in Excel/Sheets, GA4, Shopify Analytics, Amazon Brand Analytics, Nykaa Partner Portal.
  • Deep understanding of CAC, ROAS, LTV, ACOS, attribution.
  • Ability to own budgets, scale campaigns, and deliver profitable growth.
  • Strong coordination skills to work with creative/content teams for ad assets.
  • Startup-ready mindset: ownership, agility, and comfort with wearing multiple hats.

Preferred Qualifications

  • Experience in skincare/beauty/FMCG brands.
  • Hands-on experience with Klaviyo, Interakt, or CRM flows (for retargeting/retention).
  • Exposure to influencer-led performance and affiliate marketing.
  • Comfort with data visualization tools (Looker Studio, Power BI).
  • Prior experience managing big ad budgets and scaling campaigns profitably.

What We Offer

  • Full ownership of performance marketing across Meta, Google, Amazon, and Nykaa - end-to-end responsibility.
  • A chance to directly shape the growth engine of a bold, fast-scaling skincare brand.
  • Freedom to test, experiment, and innovate with campaigns and strategies.
  • A collaborative, agile startup culture where your ideas and impact are visible.
  • Clear growth path into a senior leadership role as Mayskin expands into new categories and markets.

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