Senior Manager- User Growth

2 weeks ago

Bangalore, India Porter Full time

Porter: Creating Impactful Journeys

At Porter, we're not just passionate about improving productivity; we're on a vision to Moving a billion dreams one delivery at a time. We empower businesses, both large and small, to optimize their operations and unleash unprecedented growth in their core functions. Join us in pioneering the future of last-mile logistics, one that's poised to disrupt the industry and redefine the way we think about transportation.

Why Porter?

  • Industry Leadership: As the fastest-growing leader in last-mile logistics, we have a pan India and International presence with operations spanning multiple cities. With a fleet size exceeding 750k driver partners and 15 million customers. Porter is at the forefront of this dynamic and rapidly expanding sector.
  • Cutting-Edge Technology: Our industry-best technology platform has garnered over $150 million in investments from renowned backers, including Sequoia Capital, Kae Capital, Mahindra Group, LGT Aspada, Tiger Global, and Vitruvian Partners. We leverage technology to drive efficiency, innovation, and unparalleled service.
  • Ambitious: We're not just solving problems; we're addressing a massive challenge and going after a market with a valuation surpassing $50 billion USD. Our ambition extends beyond last-mile delivery; we aim to disrupt all facets of logistics, including warehousing and LTL transportation.
  • Thriving Community: Join a community of passionate individuals who are committed to doing the best work of their lives. At Porter, we value the spirit of collaboration, innovation, and embracing challenges head-on.

Be a Part of Something Extraordinary:

If you're ready to make an impact, be at the forefront of innovation, and embrace the challenges and opportunities of a fast-paced work environment, Porter is the place for you. We're not just building a brand; we're creating a household name in transportation. Join us and be part of the revolution – where every day is an opportunity to redefine what's possible.

If you are ready to make a significant impact and shape the future of Porter, apply now and be part of our exciting journey

Key Responsibilities -

  • Develop comprehensive customer acquisition strategies aligned with the organization's goals and target market segments.
  • Plan, execute, and monitor multi-channel acquisition campaigns, utilizing various marketing channels such as digital advertising, social media, email marketing, content marketing, and partnerships.
  • Collaborate with marketing and sales teams to generate high-quality leads through effective lead generation programs, including lead magnets, landing pages, and lead nurturing campaigns.
  • Segment target audiences based on demographics, behavior, and preferences to tailor acquisition efforts and messaging for maximum effectiveness.
  • Develop and manage the customer acquisition budget effectively, ensuring optimal allocation and tracking of resources to achieve desired results.
  • Continuously monitor and optimize conversion rates at various stages of the acquisition funnel to maximize lead-to-customer conversion.
  • Establish key performance indicators (KPIs) and metrics to measure the effectiveness of acquisition campaigns and provide regular reports and analysis to evaluate ROI and identify areas for improvement.
  • Identify and cultivate partnerships and collaborations with relevant organizations, influencers, or affiliates to expand the reach and acquire customers through strategic alliances.
  • Conduct A/B tests and experiments to optimize acquisition strategies, creative assets, messaging, and landing pages.
  • Collaborate with cross-functional teams to map and optimize the customer journey from initial acquisition touchpoints to conversion and retention.

Skill

  • Understanding of digital & performance marketing
  • Very strong data understanding & analytical skills
  • Program Management
  • Structured approach & Good Problem Solving Skills
  • First principles thinking
  • Very high ownership

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