Viral Internet Brands | Senior Paid Social Specialist

10 hours ago

india Viral Internet Brands Full time

Senior Paid Social Specialist

Location: Bangalore, India

Type: Full-time


About Us

Viral Internet Brands is a dedicated support office exclusively serving the e-commerce brands of our parent company in France. Based in the vibrant tech hub of Bangalore, India , we are the operational backbone for performance marketing, growth strategies, and marketplace optimization. Our mission is to collaborate with the French head office to deliver innovative, data-driven solutions that amplify the global presence of our brands.

At Viral Internet Brands, our team includes specialists in SEO, Paid Social, Paid Search, Amazon optimization, content strategy, and data analytics. Together, we craft cutting-edge campaigns and solutions that drive exceptional ROI and measurable growth. Join us to be part of a global success story


About the Role

Are you a data-driven, ROI-focused expert in social media advertising? Do you excel at leveraging advanced targeting, retargeting, and analytics to optimize campaigns for maximum performance? Viral Internet Brands is looking for a Senior Paid Social Specialist to lead paid social strategies for our exclusive portfolio of e-commerce brands.

Collaborating with our creative team at the French head office, you will craft and execute full-funnel paid social campaigns across platforms like Meta, TikTok, and Pinterest, ensuring alignment with brand goals and delivering exceptional results.


Key Responsibilities

1. Paid Social Campaign Strategy & Execution:

  • Design, implement, and manage advanced paid social campaigns on Meta Ads Manager , TikTok Business Manager , and Pinterest Ads .
  • Develop full-funnel strategies to capture new audiences, drive engagement, and convert leads into loyal customers.
  • Leverage audience segmentation for precise targeting, including lookalike audiences, interest-based targeting, and behavior-based retargeting.

2. Performance Optimization:

  • Monitor campaign performance metrics such as CTR, CPC, ROAS , and ACOS in real-time to refine strategies.
  • Use dynamic creative testing (A/B testing) to optimize visuals, copy, and formats for maximum performance.
  • Implement advanced bidding strategies (e.g., value-based bidding, cost caps) to maximize profitability while maintaining efficiency.

3. Collaboration with Creative Teams:

  • Collaborate closely with the French head office to align creative assets with campaign objectives, ensuring cohesive messaging and branding.
  • Provide actionable feedback on creatives to enhance audience engagement and campaign performance.

4. Analytics & Reporting:

  • Build custom dashboards using tools like Google Data Studio , Supermetrics , and Tableau to track and visualize campaign performance.
  • Conduct post-campaign analysis to identify key learnings, trends, and opportunities for growth.
  • Integrate findings from paid campaigns into broader marketing strategies to enhance overall performance.

5. Platform Expertise & Trends:

  • Stay ahead of platform updates, emerging ad formats, and best practices for Meta, TikTok, and Pinterest.
  • Experiment with innovative approaches such as shoppable ads , instant experiences , and story integrations to drive engagement.


Qualifications & Skills

Experience:

  • Minimum 3-5 years of experience managing large-scale paid social campaigns, ideally for e-commerce brands.
  • Proven track record of driving significant improvements in ROI , ROAS , and ACOS .

Technical Expertise:

  • Advanced proficiency in Meta Ads Manager , TikTok Business Manager , and Pinterest Ads .
  • Strong understanding of data analytics and performance tracking tools such as Google Analytics 4 , Data Studio , Hotjar , or Supermetrics .
  • Experience with retargeting strategies, pixel management, and multi-channel attribution models.

Data-Driven Mindset:

  • Exceptional analytical skills to interpret data and make informed decisions.
  • Deep understanding of performance metrics and how to optimize campaigns for different stages of the marketing funnel.

Creative Collaboration:

  • Ability to work with creative teams to provide actionable feedback on ad formats, copy, and design to enhance campaign performance.


Communication & Leadership:

  • Excellent communication skills to work with cross-functional teams and global stakeholders.
  • A proactive, solution-oriented mindset to tackle challenges and seize growth opportunities.


Compensation & Benefits

  • Salary: ₹5,00,000 – ₹8,00,000 per year (fixed) + performance-based bonuses and incentives.
  • Opportunity to work with international brands and cutting-edge tools.
  • Access to professional development through training and certifications (e.g., Meta Blueprint).
  • Flexible working hours and a collaborative work culture.



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