Marketing Data Specialist

1 day ago


India Viral Internet Brands Full time
Unlock Business Potential with Data-Driven Insights

We are seeking an exceptional Marketing Data Specialist to join our team at Viral Internet Brands, driving business growth through data-driven insights and performance optimization.

About the Role:

  • Specialize in creating advanced Google Data Studio dashboards to track marketing campaign performance across channels like Google Ads, Facebook Ads, and email marketing.
  • Analyze customer journeys and pinpoint drop-off points in conversion funnels.
  • Provide actionable insights using techniques such as segmentation, cohort analysis, and trend forecasting.
  • Equip business leaders with easy-to-understand, data-driven recommendations for maximizing ROI.

Key Responsibilities:

  • Build interactive dashboards to consolidate performance data across multiple sources (e.g., Google Analytics, social media platforms, and CRM tools).
  • Create dynamic filters and drill-downs to explore data by region, device, audience segment, and campaign type.
  • Use advanced visualizations like heatmaps, layered charts, and scorecards to highlight key performance metrics.

Data Analysis and Business Insights:

  • Conduct in-depth campaign performance analysis: CTR, conversion rates, ROAS, and acquisition costs.
  • Map conversion funnels and identify bottlenecks to improve the customer journey.
  • Apply predictive analytics and forecasting models to guide future marketing investments.
  • Perform A/B testing analysis to validate campaign performance and suggest optimizations.

Required Skills and Qualifications:

  • 2+ years of experience in data analysis, preferably in marketing or e-commerce.
  • Expertise in Google Data Studio and proficiency with tools like Google Analytics, BigQuery, and Excel.
  • Knowledge of marketing KPIs, funnel metrics, and forecasting techniques.
  • A creative approach to data visualization with a focus on usability and clarity.
  • Strong analytical skills and experience in providing actionable business insights.

Competitive Salary Package:

We offer a competitive salary of ₹8,00,000 per year, along with additional performance-based incentives. This package reflects the company's commitment to attracting and retaining top talent in the field of marketing data analysis.



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