Digital Marketing Strategist for E-commerce Brands

3 hours ago


India Viral Internet Brands Full time
Job Summary

We are seeking a highly skilled Digital Marketing Strategist for E-commerce Brands to lead our paid social strategies and drive exceptional results for our exclusive portfolio of e-commerce brands.

As a key member of our team, you will collaborate with our creative team at the French head office to craft and execute full-funnel paid social campaigns across platforms like Meta, TikTok, and Pinterest.

About Us

Viral Internet Brands is a dedicated support office exclusively serving the e-commerce brands of our parent company in France. Based in Bangalore, India, we are the operational backbone for performance marketing, growth strategies, and marketplace optimization.

Our mission is to collaborate with the French head office to deliver innovative, data-driven solutions that amplify the global presence of our brands. We believe in driving exceptional ROI and measurable growth through cutting-edge campaigns and solutions.

About the Role

We are looking for a seasoned professional with a proven track record of managing large-scale paid social campaigns, ideally for e-commerce brands. The ideal candidate will have advanced proficiency in Meta Ads Manager, TikTok Business Manager, and Pinterest Ads.

The successful candidate will be responsible for designing, implementing, and managing advanced paid social campaigns on multiple platforms. They will develop full-funnel strategies to capture new audiences, drive engagement, and convert leads into loyal customers.

Key Responsibilities
  • Design, implement, and manage advanced paid social campaigns on Meta Ads Manager, TikTok Business Manager, and Pinterest Ads.
  • Develop full-funnel strategies to capture new audiences, drive engagement, and convert leads into loyal customers.
  • Leverage audience segmentation for precise targeting, including lookalike audiences, interest-based targeting, and behavior-based retargeting.
Requirements
  • Minimum 3-5 years of experience managing large-scale paid social campaigns, ideally for e-commerce brands.
  • Proven track record of driving significant improvements in ROI, ROAS, and ACOS.
  • Advanced proficiency in Meta Ads Manager, TikTok Business Manager, and Pinterest Ads.
  • Strong understanding of data analytics and performance tracking tools such as Google Analytics 4, Data Studio, Hotjar, or Supermetrics.
What We Offer
  • Estimated salary: ₹5,00,000 - ₹8,00,000 per year (fixed) + performance-based bonuses and incentives.
  • Opportunity to work with international brands and cutting-edge tools.
  • Access to professional development through training and certifications (e.g., Meta Blueprint).
  • Flexible working hours and a collaborative work culture.


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