Omni-channel - digital specialist

6 days ago

Gurgaon, Haryana, India Axtria - Ingenious Insights Full time
Pharma exp is a must
Job Title: Omni-Channel -Digital Operations Specialist
Job Location: -Gurgaon/Noida/Bangalore/Pune/Hyderabad
Job Overview:
We are looking for a detail-oriented and data-driven Digital Operations Analyst to join our team. The ideal candidate will support the efficient execution of digital marketing initiatives, manage operational processes, and analyze the performance of digital channels. You will be responsible for ensuring the seamless implementation of digital campaigns and optimizing digital operations through data-driven insights.
The Digital Operations Analyst will play a key role in streamlining workflows, managing digital platforms, and providing actionable recommendations to improve overall campaign effectiveness.
Key Responsibilities:
Critical driver in successful execution of brand/therapy area-level marketing strategy at the channel level.
Managing Healthcare Marketing Operations for healthcare professionals (HCP) and patient engagements in the United States and/or Europe.
Supports the orchestration of customer experiences tailored to HCP segments.
Focuses on channel coordination, content creation, and marketing execution
Evolve and refine inflight omnichannel and digital marketing strategies to align with the brand strategy. Lead the optimisation of audience strategies by leveraging campaign data.
Collaboration & Stakeholder Management:
Partner with cross-functional teams, including marketing, IT, product, and external agencies, to ensure alignment on digital operations and execution.
Act as the primary point of contact for campaign-related queries, providing operational support to internal teams.
Ensure smooth communication and workflow between teams, removing bottlenecks to ensure campaign success.
Campaign Execution & Management:
Oversee the end-to-end execution of digital marketing campaigns, including paid search, social media, display, and programmatic advertising.
Ensure that campaigns are launched on time, within budget, and aligned with strategic objectives.
Collaborate with media planners, content creators, and digital marketing teams to ensure successful delivery of campaigns.
Platform & Tool Management:
Manage digital marketing platforms (e.g., Google Ads, Facebook Ads, DSPs) to ensure proper setup, tagging, and tracking.
Troubleshoot and resolve operational issues related to ad serving, tracking, and reporting discrepancies.
Work with IT and external vendors to ensure that all digital tools and technologies are up-to-date and functioning optimally.
Data Analysis & Reporting:
Analyze the performance of digital campaigns across various channels and provide insights into key metrics such as CTR, CPC, CPA, and ROI.
Generate reports and dashboards that track the success of campaigns and identify areas for improvement.
Conduct regular audits of digital data to ensure accuracy and consistency in reporting.
Process Optimization:
Identify opportunities to streamline digital workflows, improve operational efficiency, and reduce campaign execution time.
Develop and implement standard operating procedures (SOPs) to ensure consistency in digital operations across all campaigns.
Continuously evaluate and optimize internal processes, focusing on scalability and efficiency.
Compliance & Quality Assurance:
Ensure that all digital operations comply with data privacy regulations (e.g., GDPR, CCPA) and internal policies.
Monitor campaigns to ensure quality control, ensuring that digital assets meet technical and creative specifications.
Regularly review and audit campaigns to ensure all compliance, technical, and performance standards are met.
Essential Skills & Experience
Experience: 2-4 years of experience in digital operations, digital marketing, or campaign management.
Technical Proficiency:
Experience working with digital platforms such as Google Ads, Facebook Ads, and programmatic advertising platforms.
Familiarity with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI).
Basic understanding of HTML, Java Script, and ad serving technologies.
Analytical Skills: Strong ability to analyze campaign performance, identify trends, and make data-driven recommendations to improve effectiveness.
Process-Oriented: Ability to manage and optimize digital processes to ensure efficiency and consistency.
Communication: Excellent written and verbal communication skills, with the ability to explain technical details to non-technical stakeholders.
Attention to Detail: High attention to detail, ensuring that all digital campaigns meet quality and performance standards.
Desirable Skills & Experience
Experience with marketing automation tools (e.g., SFMC, Marketo) and CRM platforms (e.g., Salesforce).
Knowledge of digital compliance and data privacy regulations (GDPR, CCPA).
Certification in Google Ads, Facebook Blueprint, or similar digital marketing.
We will provide– (Employee Value Proposition)
Offer an inclusive environment that encourages diverse perspectives and ideas
Delivering challenging and unique opportunities to contribute to the success of a transforming organization
Opportunity to work on technical challenges that may impact on geographies
Vast opportunities for self-development: online Axtria Institute, knowledge sharing opportunities globally, learning opportunities through external certifications
Sponsored Tech Talks & Hackathons
Possibility of relocating to any Axtria office for short and long-term projects
Benefit package:
-Health benefits
-Retirement benefits
-Paid time off
-Flexible Benefits
-Hybrid /FT Office/Remote
Axtria is an equal-opportunity employer that values diversity and inclusiveness in the workplace.
Who we are
Axtria 14 years journey
Axtria, Great Place to Work
Life at Axtria
Axtria Diversity

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