OmniChannel - Digital Specialist

2 weeks ago

Gurgaon, Haryana, India Axtria - Ingenious Insights Full time

Pharma experience is a must

Job Title: Omni-Channel Digital Operations Specialist

Location: Gurgaon/Noida/Bangalore/Pune/Hyderabad

Job Overview:

We are looking for a detail-oriented and data-driven Digital Operations Analyst to join our team. The ideal candidate will support the efficient execution of digital marketing initiatives, manage operational processes, and analyze the performance of digital channels.

The Digital Operations Analyst will play a key role in streamlining workflows, managing digital platforms, and providing actionable recommendations to improve overall campaign effectiveness.

Key Responsibilities:

  • Critical driver in successful execution of brand/therapy area-level marketing strategy at the channel level.
  • Managing Healthcare Marketing Operations for healthcare professionals (HCP) and patient engagements in the United States and/or Europe.
  • Supports the orchestration of customer experiences tailored to HCP segments.
  • Focuses on channel coordination, content creation, and marketing execution
  • Evolves and refines inflight omnichannel and digital marketing strategies to align with the brand strategy. Leads the optimisation of audience strategies by leveraging campaign data.

Collaboration & Stakeholder Management:

  • Partners with cross-functional teams, including marketing, IT, product, and external agencies, to ensure alignment on digital operations and execution.
  • Acts as the primary point of contact for campaign-related queries, providing operational support to internal teams.
  • Ensures smooth communication and workflow between teams, removing bottlenecks to ensure campaign success.

Campaign Execution & Management:

  • Oversees the end-to-end execution of digital marketing campaigns, including paid search, social media, display, and programmatic advertising.
  • Ensures that campaigns are launched on time, within budget, and aligned with strategic objectives.
  • Collaborates with media planners, content creators, and digital marketing teams to ensure successful delivery of campaigns.

Platform & Tool Management:

  • Manages digital marketing platforms (e.g., Google Ads, Facebook Ads, DSPs) to ensure proper setup, tagging, and tracking.
  • Troubleshoots and resolves operational issues related to ad serving, tracking, and reporting discrepancies.
  • Works with IT and external vendors to ensure that all digital tools and technologies are up-to-date and functioning optimally.

Data Analysis & Reporting:

  • Analyzes the performance of digital campaigns across various channels and provides insights into key metrics such as CTR, CPC, CPA, and ROI.
  • Generates reports and dashboards that track the success of campaigns and identify areas for improvement.
  • Conducts regular audits of digital data to ensure accuracy and consistency in reporting.

Process Optimization:

  • Identifies opportunities to streamline digital workflows, improve operational efficiency, and reduce campaign execution time.
  • Develops and implements standard operating procedures (SOPs) to ensure consistency in digital operations across all campaigns.
  • Continuously evaluates and optimizes internal processes, focusing on scalability and efficiency.

Compliance & Quality Assurance:

  • Ensures that all digital operations comply with data privacy regulations (e.g., GDPR, CCPA) and internal policies.
  • Monitors campaigns to ensure quality control, ensuring that digital assets meet technical and creative specifications.
  • Regularly reviews and audits campaigns to ensure all compliance, technical, and performance standards are met.

Essential Skills & Experience

Experience: 2-4 years of experience in digital operations, digital marketing, or campaign management.

Technical Proficiency:

  • Experience working with digital platforms such as Google Ads, Facebook Ads, and programmatic advertising platforms.
  • Familiarity with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI).
  • Basic understanding of HTML, JavaScript, and ad serving technologies.

Analytical Skills: Strong ability to analyze campaign performance, identify trends, and make data-driven recommendations to improve effectiveness.

Process-Oriented: Ability to manage and optimize digital processes to ensure efficiency and consistency.

Communication: Excellent written and verbal communication skills, with the ability to explain technical details to non-technical stakeholders.

Attention to Detail: High attention to detail, ensuring that all digital campaigns meet quality and performance standards.

Desirable Skills & Experience

Experience with marketing automation tools (e.g., SFMC, Marketo) and CRM platforms (e.g., Salesforce).

  • Knowledge of digital compliance and data privacy regulations (GDPR, CCPA).
  • Certification in Google Ads, Facebook Blueprint, or similar digital marketing.

We will provide– (Employee Value Proposition)

  • Offer an inclusive environment that encourages diverse perspectives and ideas
  • Delivering challenging and unique opportunities to contribute to the success of a transforming organization
  • Opportunity to work on technical challenges that may impact on geographies
  • Vast opportunities for self-development: online Axtria Institute, knowledge sharing opportunities globally, learning opportunities through external certifications
  • Sponsored Tech Talks & Hackathons
  • Possibility of relocating to any Axtria office for short and long-term projects
  • Benefit package:

-Health benefits

-Retirement benefits

-Paid time off

-Flexible Benefits

-Hybrid /FT Office/Remote

Axtria is an equal-opportunity employer that values diversity and inclusiveness in the workplace.

Who we are

Axtria 14 years journey

Axtria, Great Place to Work

Life at Axtria

Axtria Diversity

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