Digital Content Specialist
1 week ago
Position Overview
This Digital Content Specialist plays a vital role in managing the global corporate digital presence, encompassing social media, web, and multimedia platforms. The position is responsible for maintaining and upholding the brand's voice, ensuring alignment with content standards and strategy, and fostering consumer engagement within the digital space.
Key Responsibilities:
- Develop, coordinate, and project manage diverse content across various touchpoints, including social media, websites, and video platforms.
- Contribute to the creation of new content, such as social media copywriting, and ensure information accuracy while obtaining necessary stakeholder approvals. Optimize content by understanding its impact on search traffic and rankings.
- Utilize CMS publishing platforms to distribute content across social and web channels, serving as a community manager for multiple corporate social and digital media channels.
- Develop a social/digital calendar with a consistent posting schedule and promoted content plan.
- Maintain high-quality content that meets established brand and company standards, ensuring consistency and relevance to corporate brand principles.
Requirements:
- Bachelor's degree in Marketing/Communications, Digital Media, Public Relations, or a related field.
- 2 years of digital experience working with social media tools to achieve business goals.
- Knowledge and familiarity with Content Management Systems for web and social media platforms.
- Ability to assess and edit engaging original content.
- Expertise in New Media and understanding of the digital and social media landscape.
- Strong interpersonal skills, leadership abilities, and excellent written, verbal, and communication skills to interface with internal and external contacts at all levels.
- Experience in PR, online marketing, graphic design, or advertising is a plus.
- Familiarity with SiteCore and Hootsuite CMS platforms, media analytics tools (Crimson Hexagon/Brandwatch), and Google Analytics is preferred.
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