Brand Development Manager

• Lead the brand development strategy for Smirnoff Core, including the development and implementation of all plans.
• Develop a comprehensive understanding of the Smirnoff & Vodka growth opportunity and work closely with marketing stakeholders, workgroup ecosystems, and commercial regions to implement the required growth drivers.
• Oversee the strategy and development of mental & physical availability assets for dark markets using best practices from next gen marketing.
• Lead comms and content development within the aligned and signed-off strategy to ensure brand salience, meaning, and differentiation.
• Deliver brand communication and content strategy with supporting threshold investment guidance to ensure brand growth through recruitment, re-recruitment, and reach imperatives.
• Deploy planned media strategies ensuring brand content is developed from a connections-first basis and delivered within context of multi-screen consumer engagement, orchestrated search parameters, and owned community environment.
• Rollout serve strategy, lead partnerships, advocacy, and drive culture and consumer centricity for the brand and vodka category in India.
• Manage the consistent application of brand assets through leading all work on brand design and assets associated with same, including innovation and physical availability assets.
• Partner the innovation team on new market strategy & launch plans and initiatives, including the development of assets for early-stage markets, and work with stakeholders and markets to ensure successful launch, rollout & scaling of Smirnoff Innovations.

Qualification:

• Graduation from Tier 1 University/Institution, MBA/Masters with specialisation in Marketing (Tier I/II institute) but not compulsory; Specialised courses an added benefit.

Experience:

• Minimum 7-8 years' experience in Marketing with at least 4 years' core brand experience working with FMCG/lifestyle brand/category.
• Proven history of allyship and participation in progressive & inclusionary initiatives.
• Invested in extra-curriculars/passion projects/entrepreneurship and/or creative pursuits/community & culture work.

Function Capabilities:

• Proven strategic judgement and analytical rigour with ability to translate strategy into action.
• Proven management and implementation of full marketing mix with proven results.
• Must have demonstrated strong creative judgement and flair with eye for design thinking and creative excellence.
• High cultural awareness and resident/active participant of progressive subcultures.
• Solid grounding in marketing with particular skills required in strategy, content/advertising development, and digital.
• Commercial/project management experience to ensure recommended marketing plans successfully implemented in market.
• Strong analytical skills and proven record in translating consumer/customer insight into effective growth drivers.
• Brilliant execution with immense attention to detail.
• Powerful articulation and storytelling.

Leadership Capabilities:

• Delivering Performance - move effectively between strategy and operational detail.
• Delivering Performance - knowing when and where to intervene and commitment to outstanding delivery of results.
• Inspires agency partners and rallies them to effective implementation in service of the brand agenda.
• Managing across matrixed organisation - creating outstanding teamwork and alignment.
• Creating Possibilities - Outstanding Marketing Flair and Judgement.
• Creating Possibilities - Energise and inspire others to deliver outstanding results.

Opportunity to lead brand development strategy and implement innovative ideas.

Collaborative work environment with passionate professionals.

Continuous learning and skill development opportunities.

Chance to make a meaningful impact on the brand's growth and success.

Competitive compensation and benefits package.

Professional growth and advancement opportunities.