Brand Manager

3 weeks ago


Bengaluru, Karnataka, India Classplus Full time

We're looking for a Brand Manager who can craft and execute a compelling brand narrative across offline and online channels. You'll lead a dynamic team of 5-6 professionals and own everything from large-scale campaigns to reputation management. If you thrive on building brands that spark curiosity and engagement, this role is for you.

About the Role

Key Responsibilities

  • Brand Strategy & Execution: Develop and execute brand campaigns that enhance PST's presence both online and offline.
  • Online & Offline Campaigns: Drive integrated marketing campaigns across digital, print, and on-ground activations.
  • Social Media & Digital Presence: Oversee content, engagement, and growth on key platforms.
  • Social Listening & ORM: Monitor brand sentiment, respond to feedback, and manage online reputation.
  • Seeding & Influencer Marketing: Identify and collaborate with industry voices, communities, and influencers.
  • Event Management: Plan and execute industry events, webinars, and campus experiences.
  • Public Relations: Drive media coverage, press releases, and thought leadership.
  • Team Leadership: Mentor and guide a team of 5-6 marketers.

Qualifications

  • 3-6 years of experience in brand management, marketing, or a related field.

Required Skills

  • Proven track record in executing online and offline campaigns.
  • Strong grasp of social media trends, community building, and ORM.
  • Experience in PR, influencer marketing, and event execution.
  • Data-driven mindset with creativity to craft compelling brand narratives.
  • Excellent leadership, communication, and stakeholder management skills.

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