
Business Development Lead
1 day ago
Business Development Lead
The Area General Manager will drive partner acquisition and onboarding across multiple categories. As the front-line business developer, this role requires strong market knowledge, networking, and sales skills to achieve aggressive expansion targets.
Key Responsibilities:
- Market Identification & Strategy: Work with Regional Manager to identify high-potential cities for expansion. Conduct on-ground research to map demand clusters, competition, and feasibility.
- Lead Generation & Prospecting: Identify and qualify high-quality franchise prospects across categories. Build a strong funnel of partners aligned with criteria.
- Partner Engagement & Conversion: Drive end-to-end meetings and presentations with prospective partners. Pitch franchise models with clear ROI and business potential.
- Onboarding & Store Launch Support: Guide partners through agreement, financial formalities, and store setup requirements.
- Performance & Reporting: Achieve monthly/quarterly franchise acquisition targets. Maintain accurate reports on lead funnel, partner status, and conversion ratios.
Key Result Areas (KRAs):
- Number of new franchise partners onboarded.
- Timely conversion of prospects into signed franchisees.
- Successful completion of partner onboarding and store launch process.
- Quality and sustainability of partners onboarded (aligned with standards).
Expertise & Qualifications:
- Bachelor's degree in Business or Marketing (MBA preferred).
- 6–8 years of experience in business development, franchise acquisition, or channel sales.
- Proven track record of partner onboarding and achieving aggressive sales targets.
- Exposure to building materials, interiors, furniture, laminates, tiles, or related industries is strongly preferred.
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