Lead Strategic Communications Expert

4 days ago

Nagpur, Maharashtra, India beBeeCommunications Full time ₹ 72,00,000 - ₹ 1,43,00,000
Job Opportunity

We are seeking a highly skilled Lead Strategic Communications Expert to join our team. As a key member of our organization, you will play a crucial role in developing and executing compelling communication strategies and narratives for political, policy, and election campaigns.

Key Responsibilities
  • Strategic Communications: Develop and execute strategic communications plans that align with our organizational goals.
  • Digital Strategy & Advertising: Oversee digital advertising strategy and execution with the relevant team, using analytics to optimize performance and ROI.
  • Content Ideation & Oversight: Build and lead a team of creators to produce high-volume engaging and platform-native content (from ideation to final deliverable), including Shorts and long-form videos.
  • Channel Growth & SEO: Drive subscriber growth and viewership by optimizing videos for the YouTube algorithm (titles, descriptions, tags, thumbnails) and analyzing performance metrics.
  • Audience Analytics: Dive deep into YouTube Studio analytics to understand audience retention, traffic sources, and demographics, using insights to inform future content.
  • Content Innovation: Stay ahead of YouTube trends, experiment with new formats (e.g., live streams, premieres, community posts) and analyze competitor channels.
  • Crisis Communication Preparedness: Develop and support the implementation of crisis communication plans as needed, ensuring timely and effective response management.
  • Stakeholder Engagement: Collaborate effectively with internal teams, external agencies, and other stakeholders.
Required Skills and Qualifications

The ideal candidate will possess strong political acumen, professional experience in communications or video production, YouTube expertise, video storytelling, project management, adaptability, resilience, exceptional communication skills, and familiarity with analytics tools.

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