Career Growth Performance Marketing Specialist

10 hours ago

Kanpur, Uttar Pradesh, India beBeePerformance Full time ₹ 15,00,000 - ₹ 25,00,000
Performance Marketing Specialist

Role Overview:

As a performance marketing specialist, you will be responsible for developing and executing comprehensive performance marketing strategies that drive measurable growth and optimize client goals.

Key Responsibilities:

  • Design and implement end-to-end performance marketing campaigns across Google Ads, Bing Ads, and key social platforms to achieve maximum ROI and customer acquisition.
  • Plan, launch, and optimize paid marketing campaigns to ensure campaign objectives are clearly defined, executed, and optimized.
  • Leverage data analytics tools like Google Analytics and data visualization software to track user behavior, campaign performance, and conversion pathways.
  • Use data insights to inform decisions and iterate on strategy for continuous improvement.
  • Continuously A/B test creatives, ad copies, targeting, and bidding strategies to identify high-performing combinations.
  • Monitor competitors' performance marketing strategies and identify opportunities for improvement and differentiation.

Requirements:

  • 1–3 years of experience in performance marketing / digital marketing, preferably at a digital marketing or creative agency.
  • Hands-on experience with key digital advertising platforms, including Google Ads, Meta Ads (Facebook/Instagram), and SEO.
  • Expertise in data analytics and reporting tools, such as Google Analytics and data visualization tools.
  • Excellent communication and collaboration skills.
  • A/B testing and conversion rate optimization experience.
  • Creative strategy for ads.

About the Opportunity:

This is an excellent opportunity to join a dynamic marketing & communications agency and grow brands through strategy-first creativity. With 100+ brand success stories across various industries, we've delivered measurable impact through compelling storytelling and data-driven campaigns.

What We Offer:

  • A collaborative and innovative work environment.
  • The opportunity to work on exciting and challenging projects.
  • Ongoing training and development opportunities.

How to Apply:

If you are a motivated and results-driven professional looking to take your career to the next level, please submit your application.

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