Digital Performance Marketing Specialist

3 days ago

Kanpur, Uttar Pradesh, India beBeeMarketing Full time ₹ 2,00,000 - ₹ 2,40,000

Job Title: Digital Ads Executive

We are seeking a skilled Performance Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for driving growth and revenue through data-driven campaigns on Google Ads & Meta Ads.

This is a full-time remote job where you will expand our clients' brand presence by finding their target audience to distribute marketing content. You will create and implement performance marketing strategies using both offline and online methods to gain new customers.

Key Responsibilities:

  • Plan, execute, and optimize paid campaigns across Facebook & Instagram Ads Manager.
  • Conduct audience research and create laser-targeted campaigns for conversions, leads, and brand awareness.
  • Develop and test ad creatives, copy, and formats (image, carousel, video, reels, etc.).
  • Manage campaign budgets, bids, and daily ad spends to ensure ROI.
  • Track KPIs like CTR, CPC, CPL, ROAS, and optimize campaigns accordingly.
  • Set up retargeting, lookalike audiences, and advanced custom audience strategies.
  • Coordinate with design/content teams for creatives aligned with campaign goals.
  • Monitor competitor ad strategies and suggest improvements.
  • Run A/B testing for ad copies, creatives, and targeting.
  • Prepare campaign performance reports and present insights with actionable recommendations.
  • Stay updated with Meta platform updates, policies, and best practices.

Required Skills and Qualifications:

  • 2+ years of experience managing performance campaigns on Meta Ads.
  • Hands-on experience with Business Manager & Facebook Ads Manager.
  • Strong understanding of CPC, CPM, ROAS, and attribution models.
  • Ability to analyze data, spot trends, and make informed decisions quickly.
  • Experience in retargeting & remarketing campaigns.
  • Strong copywriting sense for ads and ability to brief creatives effectively.
  • Agency experience preferred but not mandatory.

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