Digital Marketing Specialist

3 hours ago


Kanpur, Uttar Pradesh, India beBeeDigitalMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title

A leading organization is seeking a skilled Digital Marketing Specialist to oversee online advertising efforts, optimize campaigns, and contribute to brand building.

Key Responsibilities:
  • Manage and optimize Pay-Per-Click (PPC) campaigns across platforms.
  • Monitor campaign performance, analyze metrics, and implement data-driven optimizations.
  • Conduct keyword research, audience segmentation, ad copy creation, and landing page optimization.
Brand Building & Visibility
  • Enhance digital marketing strategy for increased brand awareness and online presence.
  • Identify new opportunities and emerging trends in digital advertising.
Reporting & Analysis
  • Generate performance reports, providing insights and recommendations.
  • Utilize analytics tools to track campaign effectiveness and user behavior.
Required Skills:
  • Experience in digital marketing, particularly PPC campaign management.
  • Strong analytical skills and attention to detail.
  • Excellent communication and project management skills.
Benefits:
  • Opportunity to work with a leading organization.
  • Competitive compensation and benefits package.
  • Chance to develop skills and advance career.


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