Specialist in Digital Advertising

1 day ago


Kanpur, Uttar Pradesh, India beBeeExpertise Full time ₹ 10,00,000 - ₹ 15,00,000
Google Ads Specialist Position

Seeking a skilled Google Ads expert to develop and execute performance marketing strategies for crowdfunding campaigns. The ideal candidate will have expertise in campaign planning, keyword research, and performance tracking.

Key Responsibilities:
  • Campaign Planning: Develop, execute, and optimize Google Ads campaigns to maximize donations and achieve fundraising targets.
  • Keyword Research: Conduct thorough keyword research, audience targeting, and A/B testing for continuous campaign improvement.
  • Performance Tracking: Monitor, analyze, and report on campaign performance, providing actionable insights for growth.
  • Creative Collaboration: Work closely with creative and fundraising teams to align ads with campaign goals and donor psychology.
Required Qualifications:
  • Educational Background: Bachelor's degree in Marketing or related field (preferred but not mandatory if experienced).
  • Experience: Minimum 3 years of proven experience in crowdfunding and performance marketing in the Indian market.
  • Google Ads Expertise: Strong expertise in Google Ads (Search, Display, YouTube, Performance Max).
  • Technical Skills: Hands-on experience with conversion tracking, remarketing, and analytics tools.
Metrics for Success:
  • ROAS Target: Achieving and maintaining ROAS of 2+ across campaigns.

What We Offer: Opportunity to contribute digital skills to impactful social causes, work-from-home flexibility, competitive salary based on experience, and performance-linked incentives.



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