
Career Opportunities: Senior Mobile Analytics Specialist
2 days ago
We are seeking a skilled Mobile Analytics & Attribution Specialist to join our team. This role involves delivering clean, reliable data and performance insights across mobile apps. The ideal candidate will have a deep understanding of mobile tracking, SDKs, MMPs, app store ecosystems, and the ability to connect the dots so marketing teams can see exactly which channels drive installs, engagement, and revenue.
The successful candidate will be at the center of impactful client work, solving attribution puzzles across iOS, Android, and paid channels. Key Responsibilities include:
- Implementing, auditing, and optimizing mobile analytics setups using tools like Firebase, Adjust, Appsflyer, or Branch.
- Configuring and troubleshooting in-app event tracking, conversion tracking, and attribution flows.
- Aligning app tracking setups with paid campaigns across Google Ads, Meta, TikTok, and other platforms.
- Supporting integration of SKAdNetwork (SKAN) for iOS campaigns and ensuring data quality.
- Identifying and resolving attribution discrepancies across platforms and reporting systems.
- Building dashboards (Looker Studio, BigQuery, or other BI tools) to visualize mobile performance clearly.
- Documenting all technical setups and collaborating with performance marketing teams.
Required Skills & Experience Include:
- 3–5 years of hands-on experience with mobile analytics tools (Firebase, Adjust, Appsflyer, or Branch).
- A strong understanding of mobile attribution models and post-install event tracking.
- Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
- Experience working with paid acquisition tracking for mobile apps.
- The ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
- Clear communication skills to bridge technical insights with marketing needs.
Nice to Have:
- Experience with server-to-server (S2S) integrations and APIs for advanced attribution.
- Knowledge of privacy-first tracking approaches and consent frameworks.
- Exposure to funnel reporting and cohort analysis for mobile growth.
This is a great opportunity to grow your career and take on new challenges in the field of mobile analytics. If you have the necessary skills and experience, we encourage you to apply.
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