Global Marketing Leader for Contingent Workforce Management

13 hours ago

India beBeeMarketing Full time ₹ 30,00,000 - ₹ 50,00,000
Director of Marketing and Demand Generation Role\

The ideal candidate will drive our brand positioning, growth strategy, and customer acquisition in the competitive HR Tech SaaS market.

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  • Key Responsibilities:\
  • Create a comprehensive global marketing strategy to drive brand awareness, lead generation, and customer engagement.\
  • Position SimplifyVMS as the premier VMS solution in the market by leveraging thought leadership, content marketing, PR, and digital campaigns.\
  • Lead brand messaging and storytelling to differentiate our platform in the HR Tech SaaS landscape.\
  • Align marketing efforts with sales, product, and executive leadership to ensure a unified go-to-market (GTM) strategy.\
  • Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations including US, EU and APAC.\
  • Develop and optimize lead acquisition strategies through SEO, SEM, ABM (Account-Based Marketing), digital advertising, and marketing automation.\
  • Implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders.\
  • Own and optimize the marketing funnel from awareness to conversion, ensuring a high-quality MQL-to-SQL pipeline.\
  • Oversee the creation of compelling content including whitepapers, case studies, webinars, industry reports, and blogs that establish SimplifyVMS as a trusted authority in workforce solutions.\
  • Collaborate with analysts, influencers, and industry leaders to strengthen market credibility and drive earned media coverage.\
  • Develop and execute conference, event, and sponsorship strategies to position SimplifyVMS at the forefront of HR Tech and contingent workforce events.\
  • Build customer advocacy programs to leverage client success stories and testimonials in marketing efforts.\
  • Develop co-marketing initiatives with VMS, MSP, and HR Tech ecosystem partners to expand market reach.\
  • Enhance retention marketing strategies that support cross-sell, upsell, and expansion opportunities within existing accounts.\
  • Define and track key marketing KPIs, including CAC, LTV, pipeline contribution, MQL conversion rates, and brand engagement metrics.\
  • Utilize marketing automation, CRM, and analytics platforms to drive campaign effectiveness.\
  • Continuously test, refine, and scale successful marketing programs using A/B testing and performance analysis.\

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