Director of Marketing and Demand Generation

PLEASE NOTE THAT IS A GLOBAL ROLE AND REQUIRES EXTENSIVE EXPERIENCE WITH US, EU AND OTHER GLOBAL MARKETS. THE WORK TIMES ALSO WILL BE HYBRID FROM 1 pm - 10 pm IST.

About SimplifyVMS

SimplifyVMS is a leading VMS platform , providing cutting-edge Vendor Management System (VMS) solutions that empower organizations to manage their contingent workforce, direct sourcing, and total talent strategies . We leverage AI, automation, and advanced workforce analytics to deliver seamless, data-driven workforce solutions for global enterprises.

We are looking for an exceptional Director of Marketing & Demand Generation to drive our brand positioning, growth strategy, and customer acquisition in the competitive HR Tech SaaS market . This is a high-impact leadership role responsible for building and executing a global marketing strategy that accelerates pipeline generation, enhances brand visibility, and positions SimplifyVMS as a market leader in contingent workforce management and talent technology .

Key Responsibilities

Marketing Strategy & Brand Leadership

• Develop and execute a comprehensive global marketing strategy to drive brand awareness, lead generation, and customer engagement .
• Position SimplifyVMS as the premier VMS solution in the market by leveraging thought leadership, content marketing, PR, and digital campaigns .
• Lead brand messaging and storytelling to differentiate our platform in the HR Tech SaaS landscape.
• Align marketing efforts with sales, product, and executive leadership to ensure a unified go-to-market (GTM) strategy.

Demand Generation & Growth Marketing

• Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations including US, EU and APAC.
• Develop and optimize lead acquisition strategies through SEO, SEM, ABM (Account-Based Marketing), digital advertising, and marketing automation .
• Implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders .
• Own and optimize the marketing funnel from awareness to conversion, ensuring a high-quality MQL-to-SQL pipeline .

Content & Thought Leadership

• Oversee the creation of compelling content including whitepapers, case studies, webinars, industry reports, and blogs that establish SimplifyVMS as a trusted authority in workforce solutions.
• Collaborate with analysts, influencers, and industry leaders to strengthen market credibility and drive earned media coverage .
• Develop and execute conference, event, and sponsorship strategies to position SimplifyVMS at the forefront of HR Tech and contingent workforce events .

Customer & Partner Marketing

• Build customer advocacy programs to leverage client success stories and testimonials in marketing efforts.
• Develop co-marketing initiatives with VMS, MSP, and HR Tech ecosystem partners to expand market reach.
• Enhance retention marketing strategies that support cross-sell, upsell, and expansion opportunities within existing accounts.

Analytics & Performance Optimization

• Define and track key marketing KPIs , including CAC, LTV, pipeline contribution, MQL conversion rates, and brand engagement metrics .
• Utilize marketing automation, CRM, and analytics platforms (e.g., HubSpot, Marketo, Salesforce, Google Analytics) to drive campaign effectiveness.
• Continuously test, refine, and scale successful marketing programs using A/B testing and performance analysis.

Required Qualifications

• 10+ years of experience in B2B SaaS marketing, demand generation, or growth marketing , with at least 5+ years in HR Tech, Workforce Management, or related industries .
• Should have prior experience of driving a 10X growth for a B2B SaaS platform over a 2-3 year period.
• Should have an AI first mindset and used the latest AI tools for marketing automation. Should have extensive marketing automation AI tools expertise.
• Extensive experience in US, EU and other global markets.
• Proven track record of driving revenue growth through digital marketing, demand generation, and ABM strategies .
• Deep understanding of HR Tech buyer personas , including HR leaders, procurement professionals, and workforce strategy executives .
• Experience in managing global marketing campaigns and working with enterprise sales teams .
• Strong expertise in marketing automation, CRM platforms (Salesforce, HubSpot, Marketo, Pardot), and analytics tools .
• Exceptional leadership and team management skills, with a growth mindset and data-driven decision-making approach .

Preferred Qualifications

• Experience scaling HR SaaS platforms and marketing to enterprise clients in the contingent workforce space .
• Expertise in VMS, MSP, direct sourcing, or talent acquisition technologies .
• Background in building high-performing marketing teams in fast-growing SaaS organizations.

Why Join SimplifyVMS?

• Lead the global marketing vision for a high-growth HR Tech SaaS company .
• Work with a passionate, innovative, and data-driven leadership team .
• Competitive compensation, performance-based incentives, and career growth opportunities .
• Drive transformation in the future of work, workforce automation, and talent technology .