Visionary Marketing Leader

2 days ago

India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000
Global Marketing Strategist Role

As a key member of our leadership team, the Director of Marketing & Demand Generation will be responsible for driving our brand positioning, growth strategy, and customer acquisition in the competitive HR Tech SaaS market.

The ideal candidate will have a proven track record of building and executing global marketing strategies that accelerate pipeline generation, enhance brand visibility, and position our company as a market leader in contingent workforce management and talent technology.

Key Responsibilities:
  • Develop and execute a comprehensive global marketing strategy to drive brand awareness, lead generation, and customer engagement.
  • Position our company as the premier VMS solution in the market by leveraging thought leadership, content marketing, PR, and digital campaigns.
  • Lead brand messaging and storytelling to differentiate our platform in the HR Tech SaaS landscape.
  • Align marketing efforts with sales, product, and executive leadership to ensure a unified go-to-market (GTM) strategy.
  • Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations including US, EU, and APAC.
  • Develop and optimize lead acquisition strategies through SEO, SEM, ABM, and other channels.
Benefits:

This high-impact leadership role offers a unique opportunity to make a significant impact on our company's growth and success. The successful candidate will have access to cutting-edge tools and technologies, as well as a talented and dynamic team dedicated to driving results.

We offer a dynamic and collaborative work environment, with opportunities for professional growth and development. Our company is committed to diversity and inclusion, and we welcome applications from diverse candidates.

Requirements:

To be successful in this role, you will need:

  • A bachelor's degree in Marketing, Business Administration, or a related field.
  • At least 5 years of experience in marketing and demand generation, with a proven track record of success.
  • Expertise in developing and executing global marketing strategies, including campaign planning, execution, and measurement.
  • Strong knowledge of marketing automation platforms, CRM systems, and data analytics tools.
  • Excellent communication and project management skills, with the ability to work effectively with cross-functional teams.

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