**User Retention Professional**

3 days ago

Kottayam, Kerala, India beBeeRetention Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Key Role: Retention Specialist

Description:

As a Retention Specialist, you will be instrumental in developing and executing strategies to prevent user churn and re-engage lapsed listeners. This is a pivotal role that requires a unique blend of data analysis, creativity, and problem-solving skills.

Our team focuses on understanding why users leave and how we can win them back. Your mission will be to leverage predictive models, analyze data, and design multi-channel campaigns to re-engage at-risk users before they cancel their subscription.

  • At-Risk User Intervention (Churn Prevention):
    • Work with our data team to identify listeners showing signs of disengagement or a high risk of churning.
    • Conduct surveys and interviews to uncover the root causes of dissatisfaction and develop testable hypotheses for your campaigns.
    • Design and launch proactive, multi-channel campaigns triggered by at-risk behavior to re-engage users.
  • Lapsed User Reactivation (Win-Back Strategy):
    • Develop an end-to-end strategy for bringing back churned subscribers, including segmenting users based on past listening behavior and time since churn.
    • Craft compelling offers and hyper-personalized content to find the perfect reason for a listener to return.
    • Test and learn rigorously through A/B testing to build a playbook of cost-effective methods for reactivating different user cohorts.
  • Analytics & Cross-Functional Collaboration:
    • Owning and reporting on core KPIs for your domain, translating performance data into actionable insights for stakeholders.
    • Providing clear data and qualitative insights to Product and Content teams to help prioritize roadmap features addressing core churn drivers.
    • Collaborating closely with our main lifecycle team to ensure seamless user experience across 'save' messages and 'engagement' messages.

Requirements:

To succeed in this role, you should have 4-7 years of focused experience in churn management, user reactivation, or save strategies within a B2C subscription or mobile app business. You must be an innovative problem-solver who thinks creatively, challenges assumptions, and excels in building industry-leading churn-mitigation strategies.

Key Skills and Qualifications:

  • Hands-on campaign execution using marketing automation platforms.
  • Strong proficiency with SQL and product analytics tools.
  • An experimenter's mindset with expertise in designing and interpreting A/B tests.
  • A genuine passion for music and audio to craft resonant and effective campaigns.

Benefits:

This role offers a unique opportunity to work on cutting-edge retention strategies and contribute to the growth of our user base. As a Retention Specialist, you will be empowered to drive innovation, experiment with new ideas, and make a tangible impact on our business.

What We're Looking For:

We are seeking a skilled and motivated individual who is passionate about music and audio. If you are a strategic thinker with a talent for creative problem-solving, we encourage you to apply for this exciting role.

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