Senior User Experience Manager

2 days ago

Kottayam, Kerala, India beBeeLoyalty Full time ₹ 18,00,000 - ₹ 20,00,000
Job Title:

Senior Loyalty and Engagement Manager

We seek an analytical and user-focused Senior Loyalty and Engagement Manager to lead in-app user engagement, retention, and loyalty initiatives.

This role sits at the intersection of marketing, product, and analytics, responsible for designing and deploying strategies that increase app usage, session time, and repeat behavior among our existing user base.

Key Responsibilities:
  • Develop and execute app engagement strategies that boost Daily Active Users (DAU), Monthly Active Users (MAU), and session duration.
  • Create gamification-led experiences to drive repeat usage and behavioral stickiness.
  • Promote Referral programs with users and employees to increase top funnel and create a new acquisition channel.
  • Establish Engagement models for referred users to drive engagement and initial business outcomes.
  • Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users.
  • Leverage in-app behavioral data to understand user intent signals and cross-product affinities.
  • Design automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS, and other owned channels.
  • Conceptualize and execute reactivation workflows for dormant or inactive users.
  • Define and own core KPIs: returning user %, engagement frequency, feature repeat rate, retention cohorts, and churn recovery rate.
  • Collaborate with Product and Design to implement in-app features that reinforce engagement (missions, progress bars, badges, etc.).
  • Conduct ongoing A/B experiments to optimize lifecycle touchpoints based on user cohort behavior and engagement goals.
Required Skills and Qualifications:

Must-Have Qualifications:

  • Previous BFSI and Fintech Exposure
  • 3–5 years of experience in lifecycle marketing, CRM, growth, or product marketing, preferably in fintech, D2C, or consumer apps. Hands-on experience is required.
  • Strong understanding of fintech consumer motivations, especially in underserved or first-time credit segments.
  • Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers.
  • Familiarity with marketing automation and analytics tools such as MoEngage, WebEngage, Clevertap, Mixpanel.
  • Ability to work cross-functionally with Product, Data, Design, and Content teams to deliver seamless execution.
  • Experience in designing and tracking loyalty metrics, engagement frameworks, and reporting dashboards.
Good to Have:

The ideal candidate will have:

  • Experience in deploying gamified engagement models or behavioral nudges.
  • Exposure to tier 2–4 Indian audiences, especially for vernacular and low-tech segments.
  • Understanding of rewards mechanics (tiers, milestones, missions, cashback logic) and their impact on user behavior.

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