Mobile Games User Acquisition Manager

2 days ago

Kottayam, Kerala, India beBeeUserAcquisition Full time ₹ 50,00,000 - ₹ 1,00,00,000

About this Role

We are seeking a highly motivated and data-driven User Acquisition Specialist to join our team. The ideal candidate will be responsible for managing the entire user acquisition funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term return on investment.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities:1. Technical & Execution:
  • Plan, launch, and optimize user acquisition campaigns across major ad platforms.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit cost per acquisition, lifetime value, and return on investment goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs).
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.
2. Analytical & Reporting:
  • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
  • Calculate breakeven points and model projected lifetime value/return on investment by user cohorts.
  • Understand and act on player journey metrics.
  • Build dashboards and performance reports in tools such as Looker Studio or Tableau.
  • Apply predictive modeling and early key performance indicators (D1–D3) to forecast long-term user value, for decision making.
3. Strategic:
  • Develop and execute a full-funnel user acquisition strategy that integrates acquisition, retention, and re-engagement.
  • Create and manage audience strategies.
  • Design and execute re-engagement campaigns for churned or low-activity users.
  • Collaborate with CRM and product teams to connect user acquisition with retention and monetization strategies.
  • Contribute to budget allocation, forecasting, and scaling strategies.
  • Stay current with platform updates and emerging ad tech.
4. Creative:
  • Collaborate with the creative team to brief, conceptualize, and test ad creatives.
  • Design and run creative test campaigns with structured methodologies.
  • Analyze creative performance using key metrics and translate findings into actionable creative insights.
  • Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.
  • Establish creative refresh cycles and rotation strategies to combat ad fatigue.
5. Collaboration & Operations:
  • Act as the primary liaison with ad networks, agencies, and internal cross-functional teams.
  • Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness.
  • Share insights and recommendations with stakeholders to influence product and marketing decisions.
Qualifications:
  • 4+ years of hands-on experience in user acquisition for mobile games (social, hypercasual, or casino preferred).
  • Proven expertise with major ad platforms.
  • Strong working knowledge of MMPs including event setup and analysis.
  • Deep understanding of user acquisition KPIs.
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools.
  • Strong analytical, mathematical, and problem-solving skills.
  • Entrepreneurial mindset with a high sense of ownership and accountability.

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