Vizag Marketing Head

16 hours ago

Vizag, Andhra Pradesh, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 20,00,000
Job Description

We are seeking an experienced Marketing and Business Development Head to join our team in Vizag. This is a challenging role that requires strong leadership skills, business acumen, and a passion for driving sales growth.

The ideal candidate will have a proven track record of managing marketing teams, developing and executing marketing strategies, and driving revenue growth. He/She will be responsible for driving overall revenue of the unit, delivering BD volume and revenue from various channels, empaneling with corporates, and expanding coverage into new territories.

This role also involves tracking competition sales and activities, ensuring proper coverage of Doctors and Doctor database, maintaining visit frequency, and ensuring day-to-day monitoring of referrals generated.

The successful candidate will have excellent communication, negotiation, and relationship-building skills, as well as strong knowledge of the healthcare industry and its trends.

  • Key Responsibilities:
  • Drive overall revenue of the unit
  • Deliver BD volume and revenue from Trade channel, Insurance, Corporate/PSU, and others
  • Empanel with corporates - public & private and maintain trackers for all contracts and renewals
  • Proper deployment of team members in the territories and expanding coverage into new territories as per potential
  • Track competition sales and activities on regular intervals
  • Ensure proper coverage of Doctors and Doctor database, maintaining the number and frequency of visits
  • Ensure proper day-to-day monitoring of referrals generated
  • Team management, recruitment, and retention
  • Conduct seminars, CME programs, ORC's, conferences, and camps on a regular basis
  • Joint field work with executives/TLs and maintain a healthy relationship with doctors (internal and external), corporates, Insurance & TPAs on a regular basis
  • Strategize on sales and activities to generate revenue and brand awareness for the unit
  • Plan and execute unit/corporate branding/digital team for unit specific campaigns and activities
  • Monthly reports, MIS on sales, coverage, competition, activities, referrals, payor mix, attrition etc.
Required Skills and Qualifications
  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred)
  • Telugu speaking is must
  • >12 years' experience in healthcare marketing with a focus on doctor referrals and neighborhood marketing
  • Strong knowledge of the healthcare industry and its trends
  • Excellent communication, negotiation, and relationship-building skills
  • Strategic thinker with the ability to develop and execute marketing plans
  • Leadership experience and the ability to motivate and manage a team

If you are a results-driven marketing professional with a passion for healthcare and a track record of driving business growth, we invite you to apply for this exciting opportunity.

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