Senior Marketing Professional

4 days ago

Vizag, Andhra Pradesh, India beBeeHealthcare Full time ₹ 2,40,00,000 - ₹ 3,00,00,000
Marketing and Business Development Head Job Description

As a Marketing and Business Development Head, you will be responsible for driving the overall revenue of our unit in Vizag. This role involves delivering business volume and revenue from various channels, including trade, insurance, corporate, and public sector undertakings.

Key Responsibilities:

  • Driving overall revenue of the unit
  • Responsible to deliver BD volume and revenue from the Trade channel, Insurance, Corporate/PSU and others
  • Empaneling CARE with other corporates – public & private and maintain trackers for all contracts and renewals
  • Proper deployment of team members in the territories and expanding coverage into new territories as per potential
  • Tracking competition sales and activities on regular intervals
  • Ensuring proper coverage of Doctors, Doctor database, maintaining the number and frequency of visits
  • Ensuring proper day to day monitoring of referrals generated
  • Team management, recruitment and retention
  • Conducting seminars, Continual Medical Education (CME) programs, ORC's, conferences and camps on a regular basis.
  • Joint field work with executives/TLs and maintain a healthy relationship with doctors (internal and external), corporates, Insurance & TPAs on a regular basis.
  • Strategizing on sales and activities to generate revenue and brand awareness for the unit
  • Planning and execution with unit/corporate branding/digital team for unit specific campaigns and activities
  • Monthly reports, MIS on sales, coverage, competition, activities, referrals, payor mix, attrition etc.
Required Skills and Qualifications
  • Must have worked in a similar capacity for at least 5 years
  • Should have managed a team size of 10+ direct reportees
  • Should have managed unit level branding / activities and digital initiatives
  • Go getter, passionate in driving sales, team player and love challenges
Preferred Candidate Profile
  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred)
  • Telugu Speaking is must
  • >12 years' experience in healthcare marketing with a focus on doctor referrals and neighborhood marketing.
  • Strong knowledge of the healthcare industry and its trends.
  • Excellent communication, negotiation, and relationship-building skills.
  • Strategic thinker with the ability to develop and execute marketing plans.
  • Leadership experience and the ability to motivate and manage a team.
Benefits

If you are a results-driven marketing professional with a passion for healthcare and a track record of driving business growth, we invite you to apply for this exciting opportunity to lead our hospital marketing team.

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