
Senior Marketing Professional
5 days ago
This is a senior marketing position focused on brand building across various solution areas under the company portfolio.
- Market Analysis: Understand target groups, their triggers and barriers, competitive landscape etc.
- New Product Development (NPD): Assist in communication development across touchpoints like product display pages, D2C stores, CRM touchpoints, marketplaces etc.
- Communication Strategy: Manage all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign etc.
- Data Insights: Drive measurement and learnings for various marketing initiatives.
- Stakeholder Engagement: Collaborate with relevant POCs across the marketing team, cross-functional teams and external partners/agencies/vendors.
- Offline Market Research: Conduct market visits to track offline business health metrics like Distribution across different store formats, ECO/Unique ECO, Primary & Secondary Revenue, Visibility and Planogramming.
- Support portfolio management, sales support, customer service etc. to drive product/therapy success.
Key Responsibilities:
The ideal candidate will have a bachelor's degree in Communication, Business Administration or related field and experience in Brand Management, Consumer Marketing, E-commerce or digital marketing. The candidate should be motivated, self-driven, enthusiastic and a team player with ability to manage multiple projects simultaneously. Passionate about building a consumer brand.
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