Local Discovery Specialist

22 hours ago


Bareilly, Uttar Pradesh, India beBeeDigital Full time ₹ 9,00,000 - ₹ 12,00,000

At Cityscope, we are building the future of local discovery. We aim to empower local entrepreneurs and creatives with intelligent tools to reach new audiences, grow sustainably, and strengthen the cultural and economic fabric of their communities.

If you live and breathe social media, love storytelling, and want to help local businesses and creators thrive, this role may be perfect for you.

We're looking for a Digital Content Lead who can lead our voice across platforms, design and deliver high-impact content, and grow engaged communities both online and offline.

This is a full-time, hands-on role where you'll shape our brand presence, drive conversations, and turn us into the go-to hub for city life and creators.

You'll have creative freedom, a strong support system, and the chance to create meaningful impact at scale.

Key Responsibilities

Content Leadership

  • Develop, plan, and execute original, high-impact content across Instagram, Facebook, Twitter/X, YouTube, , and emerging platforms.
  • Ideate creative campaigns, reels, carousels, newsletters, and community content that showcase our partners and city experiences.
  • Design visually striking assets (graphic design, motion, GIFs, short-form video).

Community & Engagement

  • Build and nurture our local creator, business, and community networks across cities.
  • Monitor trends, conversations, and cultural moments; proactively identify opportunities for us to participate and lead.
  • Moderate and manage active online communities (including WhatsApp groups, Discord, or forums) with a consistent, engaging, and authentic voice.

Strategy & Growth

  • Define and execute our social media and community growth strategy aligned with business goals (audience growth, engagement, retention, partner acquisition).
  • Experiment with new formats (live video, AR filters, collaborative content with creators).

Performance & Insights

  • Own the social media calendar and publishing workflows.
  • Develop an analytics and reporting framework to measure engagement, growth, sentiment, and campaign ROI.
Requirements

Experience and Skills

  • 2–5 years of hands-on experience managing social media for a brand, startup, or media company.
  • Strong creative skills — ability to ideate, write copy, and design engaging content.
  • Proficiency with social media management tools (e.g., Hootsuite, Buffer, Later, Sprout, or similar).
  • Solid grasp of platform–audience–content fit across Instagram, Twitter/X, YouTube, , and emerging social platforms.
  • Experience creating and managing paid campaigns (Facebook & Instagram Ads), including budget planning and performance optimization.
  • Familiarity with community management best practices: writing style guides, moderating active groups, and fostering healthy, inclusive conversations.
  • Strong analytical mindset with the ability to interpret engagement metrics and translate them into actionable strategies.
  • Excellent written and verbal communication skills in English.

Benefits

  • A culture that values experimentation, creativity, and impact over hierarchy.
  • Rapid growth, leadership, and ownership as we scale across India and globally.
  • A passionate, design-driven, and mission-oriented team that feels like family.
  • The opportunity to shape the voice, presence, and engagement strategy of a pioneering company that empowers local entrepreneurs and creatives.
What We're Looking For

Be part of a movement that reimagines how people connect with their cities and how local businesses thrive in the digital age.

Achieve creative freedom and make your mark on the industry while working with a talented team that shares your passion.

Tailor-made learning and development opportunities will be available to ensure your success.



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