
Global B2B Event Coordinator
1 week ago
As an Event Marketing Manager, you will be responsible for every aspect of event planning and execution. Your key responsibilities will include selecting event management/lead generation partners, coordinating logistics, vendors, and agencies, and conducting post-event evaluation to drive brand visibility, engagement, and revenue generation.Key Responsibilities:
- Manage end-to-end aspects of global events, spanning pre- and post-event activities such as branding, messaging, gifting, logistics, vendor coordination, demand generation, and operations.
- Function as a hands-on individual contributor with exceptional attention to detail, ensuring seamless planning and flawless execution.
- Coordinate the event request process and maintain accurate records in internal systems.
- Ensure US events are properly staffed by sales and services specialists with the expertise to engage the audience effectively.
- Act as the team's primary point of contact for invoicing, payments, and logistics/shipping for US-based events.
- Maintain a detailed schedule of event deadlines, including abstract submissions and other time-sensitive deliverables.
- Assist in drafting event-related email copy and ensure mailing lists are uploaded by the email marketing teams.
- Ensure all leads and opportunities from US events are captured by sales teams and uploaded to the CRM.
- Coordinate seamlessly between US marketing segment leads (MSLs) and event organizers.
- Research and manage vendors (catering, decorators, technology providers, etc.), ensuring the best combination of cost-effectiveness and quality.
- Oversee vendor contracting and management for US events.
- Manage all event operations: venue preparation, speaker coordination, invitations, and on-site support.
- Conduct final checks on event days (e.g., setup, technology) to ensure high-quality standards.
- Proactively resolve issues during events and oversee smooth execution.
- Evaluate event success and prepare detailed post-event reports for US leadership.
- 6-10 years of experience in managing Marketing Events (B2B) and Operations, focusing on the US region.
- Proven experience as a Marketing Events Manager with exposure to international/US events and lead generation.
- Willingness to work in US shift timings.
- Bachelor's degree from an accredited university or equivalent experience in events coordination and marketing.
- Strong attention to detail and excellent written communication skills.
- Ability to manage time zones and priorities, working with US stakeholders from Bangalore.
- Familiarity with CRM platforms is desirable but not mandatory.
- Ability to plan events within budgetary and time constraints.
- Experience with invoicing, financial tracking, and vendor management.
- Strong collaboration skills to work with diverse, international teams.
- Ability to manage multiple projects and shifting priorities.
- Proactive 'roll up your sleeves' attitude to problem-solving.
- Creative, innovative, and enthusiastic about delivering memorable US-region events.
- Willingness to travel internationally 1–3 times per year for US events.
- Proven track record of executing successful international events.
- Proficiency in MS Office.
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