Event Marketing Manager

Job title: Assistant / Manager – Marketing Events and Operations (US Region)

Experience: 6-10 years

Location: Bengaluru

Education: Bachelor's Degree

About the Role:

- We are seeking an experienced candidate for Marketing Events and Operations to manage and execute international US-region focused B2B events, virtual events, and marketing operations, working from Bangalore.
- The candidate will be responsible for every aspect of event planning and execution—from selecting event management/lead generation partners to post-event evaluation.
- The objective is to organize impactful events that drive brand visibility, engagement, and revenue generation.

Responsibilities

- Individually manage end-to-end aspects of global events, spanning pre- and post-event activities such as branding, messaging, gifting, logistics, vendor and agency coordination, demand generation, and operations.
- Function as a hands-on individual contributor with exceptional attention to detail, ensuring seamless planning and flawless execution.
- Dedicated to maximizing ROI while delivering impactful events in the most cost-effective manner.
- Coordinate the event request process and maintain accurate records in internal systems, in collaboration with US marketing segment leaders.
- Ensure US events are properly staffed by sales and services specialists with the expertise to engage the audience effectively.
- Act as the team's primary point of contact for invoicing, payments, and logistics/shipping for US-based events.
- Maintain a detailed schedule of event deadlines, including abstract submissions and other time-sensitive deliverables.
- Assist in drafting event-related email copy and ensure mailing lists are uploaded by the email marketing teams.
- Ensure all leads and opportunities from US events are captured by sales teams and uploaded to the CRM.
- Coordinate seamlessly between US marketing segment leads (MSLs) and event organizers.
- Research and manage vendors (catering, decorators, technology providers, etc.), ensuring the best combination of cost-effectiveness and quality.
- Oversee vendor contracting and management for US events.
- Manage all event operations: venue preparation, speaker coordination, invitations, and on-site support.
- Conduct final checks on event days (e.g., setup, technology) to ensure high-quality standards.
- Proactively resolve issues during events and oversee smooth execution.
- Evaluate event success and prepare detailed post-event reports for US leadership.
- Manage yearly gifting programs for partners, customers, prospects, and analysts across the US region.
- Create and maintain dashboards and reports for tracking event ROI.
- Support other marketing functions as required, with a focus on US initiatives.

Requirements and Skills

- 6-10 years of experience in managing Marketing Events (B2B) and Operations, focusing on the US region
- Proven experience as a Marketing Events Manager with exposure to international/US events and lead generation.
- Willing to work in US shift timings (May differ based on business requirement)
- Bachelor's degree from an accredited university or equivalent experience in events coordination and marketing.
- Strong attention to detail and excellent written communication skills.
- Ability to manage time zones and priorities, working with US stakeholders from Bangalore.
- Familiarity with CRM platforms is desirable but not mandatory.
- Ability to plan events within budgetary and time constraints.
- Experience with invoicing, financial tracking, and vendor management.
- Strong collaboration skills to work with diverse, international teams.
- Ability to manage multiple projects and shifting priorities.
- Proactive "roll up your sleeves" attitude to problem-solving.
- Creative, innovative, and enthusiastic about delivering memorable US-region events.
- Willingness to travel internationally 1–3 times per year for US events.
- Proven track record of executing successful international events.
- Proficiency in MS Office.
- Strong vendor management and marketing operations expertise.

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