Event Marketing Manager

2 days ago

Bengaluru, Karnataka, India Formee Holdings Full time

Job Title: Event Marketing Manager (Education Industry)

Location: Whitefield, Bangalore

Job Type: Full-Time

Experience: 3-5 years in of relevant experience in event management, preferably in EdTech, education, or international student mobility.

ABOUT US

Formee Holdings is a parent company with a portfolio of diverse ventures, including our EduTech brand, Formee Express. This role is specifically aligned with the Formee Express team.

At Formee Express, we are passionate about helping students access global education opportunities that align with their aspirations and potential. Through strong partnerships with leading universities in the UK, USA, Canada, Australia, and more, we offer end-to-end support to guide students through the admissions journey with clarity and confidence.

KEY RESPONSIBILITIES

Event Planning & Strategy

  • Develop the annual and quarterly event calendar for Formee Express, in alignment with marketing and student recruitment goals.
  • Propose the "Why, What, When, and Where" for each event defining clear objectives, target audience, format (physical, hybrid, or virtual), and expected outcomes.
  • Work with internal teams to forecast budget requirements and get necessary approvals.

Event Execution & Operations

  • Handle end-to-end event management, including venue selection, vendor coordination, logistics, technical requirements, and branding setup.
  • Coordinate with internal teams (marketing, counselling, admissions) and external stakeholders (university reps, partners, influencers) for seamless delivery.
  • Ensure timely communication and alignment among all event participants and stakeholders.

Partnerships & Participation

  • Identify and onboard study abroad partners, universities, and exhibitors for events.
  • Manage all communications, onboarding requirements, and logistics support for international education providers participating in fairs.

Promotion & Lead Generation

  • Collaborate with the digital marketing team to promote events through emailers, social media, ads, student communities, and influencer partnerships.
  • Ensure events are positioned effectively to attract quality student leads and participation.
  • Coordinate with the sales and counselling teams to track post-event lead conversion and ROI.

Event Tools & Reporting

  • Utilize event management tools/platforms for registrations, reminders, and follow-ups.
  • Maintain detailed event reports, including feedback, performance metrics, attendance data, and learnings for future events.

Compliance & Student Experience

  • Ensure all events are conducted ethically and comply with industry and university guidelines.
  • Create a professional, informative, and engaging event experience that supports students on their study abroad journey.

WHAT WE ARE LOOKING FOR?

  • Bachelor's degree in Event Management, Marketing, Business, or related field.
  • 3-5 years of relevant experience in event management, preferably in EdTech, education, or international student mobility.
  • Strong organizational and multi-tasking skills.
  • Excellent communication and stakeholder management abilities.
  • Willingness to travel domestically (and potentially internationally) for event execution.
  • A self-starter who thrives in a target-driven environment.
  • Very confident and presentable personality

WHY JOIN US?

  • Work with a passionate, dynamic and multinational team.
  • Opportunity to impact student futures globally.
  • Continuous training and development.
  • Competitive salary + performance incentives.

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