Field & Event Marketing Manager

3 days ago

Bengaluru, Karnataka, India Hiver Full time US$ 90,000 - US$ 1,20,000 per year

About Us
Hiver gives teams the simplest way to deliver outstanding and personalized customer service. As a customer service solution built on Gmail, Hiver is intuitive, super easy to learn, and delightful to use. Hiver is used by thousands of teams at some of the best-known companies in the world to provide attentive, empathetic, and human service to their customers at scale. We're a top-rated product on G2 and rank very highly on customer satisfaction.

At Hiver, we obsess about being world-class at everything we do. Our product is loved by our customers, our content engages a very wide audience, our customer service is one of the highest rated in the industry, and our sales team is as driven about doing right by our customers as they are by hitting their numbers. We're profitably run and are backed by notable investors. K1 Capital led our most recent round of $27 million. Before that, we raised from Kalaari Capital, Kae Capital, and Citrix Startup Accelerator

Opportunity
We are seeking an ambitious and entrepreneurial Field & Event Marketing Manager to own strategy, planning, and execution for both in-person and digital events. Leveraging a $500K annual budget, you'll deliver programs that build brand presence, drive pipeline, generate content, and influence key deals.

You Will Be Working On
In‑Person & Field Events

  • Define and execute a global event calendar: trade shows, user conferences, customer roundtables, and executive roadshows.
  • Manage all aspects of event logistics: budget planning & optimization, venue selection, vendor negotiation, creative collateral, staffing, and onsite execution.
  • Select and prioritize high-potential events, proactively identifying new opportunities based on industry relevance and target segments.
  • Work closely with Sales, Customer Success, and Product Marketing to align event objectives with pipeline goals and post-event follow-up.

Digital & Hybrid Events

  • Plan and launch a consistent cadence of digital events: webinars, panels, customer stories, product launches, and community sessions.
  • Handle full stack of digital event execution: platform setup, speaker sourcing, promotional outreach, rehearsal, live execution, and reports.
  • Integrate user-generated content (e.g. live social walls, Q&A amplification, polls)

Measurement & Optimization

  • Track and report event performance: registrations, conversion to opportunities, pipeline influenced, SQLs, and revenue attributed.
  • Use event ROI data to refine strategy and deliver improved efficiency and impact over time.
  • Maintain ownership of the $500K+ events budget—ensuring maximum impact per dollar.

We Are Looking For a Candidate With

  • 4–7 years in B2B SaaS field or event marketing with a track record in end-to-end event ownership.
  • Experience scaling both physical and digital event programs globally (e.g. multi-country rollouts, consistent webinar series).
  • Strong project management discipline: able to multi-task timelines, stakeholders, logistics, and contingency planning.
  • Excellent written and verbal communication, with experience aligning marketing narratives across stakeholders.
  • Creative and data-driven: comfortable running experiments, testing formats, and iterating quickly on event types and channels.
  • Proficiency with event platforms, social engagement tools, and CRM/automation systems.

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