Event Marketing Manager
2 weeks ago
We're Hiring: Event Marketing Manager – Her Second Innings (Bengaluru | Hybrid)
Her Second Innings (HSI) is a
WEConnect-certified, women-owned platform
helping women relaunch their careers. With a
200K+ strong community
, we partner with Fortune 500s, GCCs, and top corporates to deliver
inclusive hiring, skilling & coaching solutions
.
We're looking for an
Event Marketing Manager
to
own and scale HSI's event marketing engine
—driving brand visibility, community engagement, training conversions, and sales pipeline impact.
What You'll Do
- Build and run HSI's
multi-event cadence
: weekly CG, HR Clinics, Corporate Connects, bi-monthly webinars, quarterly Mentor Walks, and partner events. - Drive
registrations, attendance, and conversions
—turning participants into training sign-ups, candidates, and clients. - Pitch and onboard sponsors/partners
, ensuring ROI-driven outcomes. - Manage
CRM, campaigns, dashboards, and tracking
for lead quality and CPL optimization. - Repurpose event content into
reels, posts, and nurture campaigns
. - Lead
on-ground execution
for flagship events and client roadshows (10–20% travel).
What Success Looks Like (First 90 Days)
- Launch full event cadence with ≥85% on-time delivery.
- Drive
400+ registrations/month
with ≥45% attendance. - Deliver
40+ qualified leads
to BD and enable 8–10 meetings booked. - Secure
2 new sponsors/partners
and support weekly client sign-ups.
What We're Looking For
- 4–8 years in
Event Marketing/Growth
(B2B, EdTech, HRTech, or Community). - Proven success running
multi-event cadences (4+/month)
with measurable ROI. - Hands-on with
Zoho CRM, LinkedIn Events, Zoom/StreamYard, Canva, Google Sheets
. - Data-driven mindset: CPL, CAC, funnel tracking, conversions.
- Strong mix of
storytelling + operations
; able to manage CXO-level speakers.
Nice-to-Haves:
Paid ads (Meta/LinkedIn/Google), webinar automation, WhatsApp campaigns, diversity/women-in-tech event experience.
Key KPIs
- Registrations & Attendance %
- Cost per Lead (CPL)
- MQLs to BD & Meetings Booked
- Training Conversions (Attendees → Skilling/Coaching)
- Sponsor Revenue
- On-Time Event Delivery
Location:
Bengaluru (Hybrid)
Reports to:
Founder/Head – Growth
Ready to make an impact in the women-in-workforce space?
Apply now and be part of scaling
HSI 2.0 – a women-first talent platform
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