Marketing Strategy Manager

21 hours ago


Mumbai, Maharashtra, India Wella Company Full time

About the Wella Company

We are a leading global beauty company with a family of iconic brands. Our mission is to enable individuals to look, feel and be their true selves.

The Role

As a highly motivated and passionate Brand Manager, you will develop strategies and execute plans to win with stylists and end consumers, driving distribution and consumption for our brand in India.

You will play a critical role in partnering with our Global brand and Salon Professional Teams to create a robust commercial plan for India. Your key responsibilities include:

  • Leading long-term strategic thinking for developing and growing the brand in country by leveraging India-specific market insights and locally relevant communication touchpoints.
  • Identifying consumer needs and working with our R&D and commercials teams to design the right proposition to win with local consumers.
  • Leading end-to-end business delivery for the brand, including top-line growth, brand fundamentals and complete budget management.
  • Designing and implementing an integrated communication plan across all elements of the marketing mix, including digital media, e-commerce content, PR, influencer marketing and social media.

To succeed in this role, you will need:

  • 3-6 years' experience in a Brand Management profile.
  • MBA from a Tier 1 institute with majors in Marketing.
  • Strong understanding of digital and social media marketing tools and touchpoints.
  • Bias for action to deliver projects complete and on-time, with ability to motivate others to support.
  • Excellent communication and interpersonal skills, with ability to work efficiently and effectively within a collaborative, cross-functional environment.

Estimated Salary: ₹800,000 - ₹1,200,000 per annum



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