Digital Branding Specialist
3 days ago
The Design Store, a leading surface solutions company, seeks an exceptional Digital Branding Specialist to drive our digital marketing efforts. As a full-time on-site role, you will develop and implement strategic plans to promote our products through various digital channels.
About Our VisionAt The Design Store, we aim to showcase global luxury brands and architectural adornments, providing designers with a resource to explore new innovative materials. We blend creativity with craftsmanship, technology with tradition to offer unique surface solutions for interior and exterior walls, floors, and fittings.
Job OverviewThis role requires a talented Graphic Designer with expertise in digital branding, social media marketing, web content writing, and web analytics. You will create compelling digital content, manage social media campaigns, utilize AI-powered design tools, and maintain brand consistency across all platforms.
Key Responsibilities:- Develop and execute comprehensive digital marketing strategies to increase brand awareness and engagement.
- Design and create captivating digital content, including graphics, videos, and social media posts, aligned with our branding guidelines.
- Leverage AI-powered design tools to enhance design efficiency and creativity, staying current with industry trends.
- Maintain consistency in design aesthetics and messaging across all digital channels, websites, and marketing materials.
- Collaborate closely with the marketing and content teams to bring creative ideas to life that support ongoing campaigns, promotions, and branding efforts.
- Proven experience as a Graphic Designer (Portfolio required)
- Strong knowledge of Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.)
- Experience with AI design tools (e.g., Canva AI, Adobe Firefly, or similar tools)
- Proficiency in creating social media content and understanding platform-specific design needs (Instagram, Facebook, etc.)
- A solid understanding of design principles, color theory, typography, and composition
- Excellent communication and collaboration skills
- Ability to handle multiple projects with tight deadlines
- Strong attention to detail and creativity
- A positive attitude and eagerness to learn
Estimated salary: ₹ 6,00,000 - 8,00,000 per annum.
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