Digital Search Optimization Specialist

3 days ago


Mohali, Punjab, India Softtrix Tech Solutions Pvt Ltd Full time

We are seeking a highly motivated and results-driven Digital Search Optimization Specialist to join our in-house marketing team at Softtrix Tech Solutions Pvt Ltd.

The ideal candidate will be responsible for implementing and managing search engine optimization strategies for our company's online presence.

The Digital Search Optimization Specialist will collaborate with cross-functional teams to enhance organic search visibility, drive website traffic, and improve overall online performance.

Estimated Salary: $45,000 per year.

Job Description:

Key Responsibilities:

1. Keyword Research and Analysis:

Conduct comprehensive keyword research to identify target keywords and phrases relevant to the business.

Analyze competitor websites and industry trends to stay ahead in the digital landscape.

2. On-Page Optimization:

Optimize website content, meta tags, URLs, and other on-page elements to improve search engine rankings.

Collaborate with content creators and web developers to ensure SEO best practices are implemented.

3. Off-Page Optimization:

Develop and execute White Hat off-page SEO strategies, including link-building, guest posting, and content promotion.

Build and manage relationships with external partners to acquire high-quality backlinks.

4. Technical SEO:

Perform regular website audits to identify technical SEO issues and provide recommendations for improvement.

Work closely with the IT team to address and resolve technical issues affecting search performance.

5. Analytics and Reporting:

Utilize web analytics tools like Google Analytics, Search Console, and Ahrefs, to monitor and report on key performance indicators (KPIs) such as organic traffic, conversion rates, and keyword rankings.

Generate actionable insights and detailed reports with recommendations based on performance data.

6. Stay Updated on Industry Trends:

Stay informed about the latest developments in SEO and digital marketing.

Proactively identify opportunities to enhance our SEO strategies based on industry best practices.

Required Skills and Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.

Proven experience as an SEO Executive or similar role.

In-depth knowledge of search engine algorithms and ranking factors.

Familiarity with SEO tools such as Google Analytics, SEMrush, Ahref, Moz, etc.

Strong analytical and problem-solving skills.

Excellent communication and collaboration skills.

Up-to-date with the latest trends and best practices in SEO and digital marketing.

Benefits:

Professional development opportunities

Collaborative and dynamic work environment

Opportunity for career advancement

Recognition and Rewards



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