Digital Marketing Specialist
1 month ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at de facto Infotech. This is a full-time position based in Mohali, India.
About the RoleThe successful candidate will be responsible for managing and executing SEO (Search Engine Optimization) and PPC (Pay-Per-Click) campaigns to drive organic traffic and maximize ROI. The ideal candidate will have 2-3 years of experience in digital marketing, with a strong proficiency in tools such as Google Ads, Google Analytics, and SEO tools.
You will work closely with the content, design, and development teams to ensure all digital marketing efforts are aligned with business goals. Additionally, you will collaborate with stakeholders to align marketing strategies with wider business objectives.
Key Responsibilities:
- Conduct keyword research to guide content creation and optimize existing pages
- Perform on-page and off-page SEO to increase organic search visibility
- Audit the website to identify opportunities for improvement in technical SEO
- Implement link-building strategies and monitor backlink profiles
- Plan, execute, and optimize Google Ads and Bing Ads campaigns
- Monitor and refine targeting, landing pages, and ad placements
- Analyze user behaviour and traffic patterns to provide actionable insights
Requirements and Qualifications:
- 2-3 years of proven experience in SEO and PPC campaign management
- Strong analytical skills with the ability to interpret data and provide recommendations
- Experience with A/B testing, ad copywriting, and landing page optimization
- Excellent communication and organizational skills
- Preferred skills: knowledge of HTML, CSS, and website optimization best practices
What We Offer:
- Competitive compensation package
- 5-day workweek for a healthy work-life balance
- Health insurance benefits
- Access to the latest tools and resources to expand your digital marketing expertise
- A supportive team culture focused on professional development
Salary Range: ₹800,000 - ₹1,200,000 per annum
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