Digital Email Marketing Specialist

1 day ago


Mohali, Punjab, India Dovelp Full time

Dovelp is seeking a highly skilled Digital Email Marketing Specialist to join our team. As an essential member of our digital marketing strategy, you will be responsible for crafting and executing email campaigns that drive engagement, promote products or services, and convert subscribers into customers.

Responsibilities
  • Campaign Development: Develop and implement email marketing strategies that align with the company's goals, target audience, and overall marketing initiatives.
  • Email Content Creation: Create compelling and engaging email content, including subject lines, body copy, visuals, and calls-to-action (CTAs) that encourage recipients to take desired actions.
  • Segmentation and Personalization: Segment email lists based on subscriber demographics, behaviors, purchase history, and preferences to deliver personalized and relevant content.
  • Automation and Optimization: Set up and manage email marketing automation workflows, conduct A/B testing of different email elements, and monitor key performance metrics to refine strategies.
  • List Management and Compliance: Manage and maintain email subscriber lists, ensuring compliance with data protection regulations and keeping lists clean and up-to-date.

We are looking for a skilled professional with excellent written communication skills, a strong understanding of email marketing concepts and best practices, and proficiency in using email marketing platforms. If you have a creative approach to email content creation, analytical mindset, and ability to adapt to changes in the email marketing landscape, we encourage you to apply.

The estimated salary for this position is $65,000 - $85,000 per year, depending on experience and qualifications.



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